Actress Kate Walsh has launched Billionaire Boyfriend, the followup to her 2010 debut fragrance, Boyfriend.
Private jets, superyachts, diamonds and roulette. It's a dream of wealth and glamour where every whim is indulged. Imagine a vintage convertible whisking you down the Amalfi Coast to an elegant dinner, taking you to a time and place where a gentleman would never let a lady pay. Live the fantasy with Billionaire Boyfriend.
Indulgent and sensual, this floral-oriental fragrance opens with succulent fruit notes, including bergamot and tangerine wrapped in lush green leaves. The scent intoxicates as it blooms into a provocative blend of black jasmine, velvet orchid, gardenia, and a touch of patchouli flower. As the fragrance dries down, it exudes an addictive, sensual, warmth and a sense of wealth with hints of vetiver, cistus, sandalwood, and golden amber.
Even the Billionaire bottle is one of a kind: opulent, rare, crafted, and disruptively beautiful. Inspired by a special reserve champagne bottle, the antiqued platinum-mirrored finish exemplifies the wealth and glamour of an old world atelier.
Kate Walsh Billionaire Boyfriend can be found now at Sephora, in 15 or 50 ml Eau de Parfum ($45-75).
(via sephora)
Update: see a review of Kate Walsh Billionaire Boyfriend.
Thats a fab, VIP bottle
Not feeling the love, but I guess it’s a good fit with all the money talk.
looks like your average blinged out bottle to me – actually not very blingy, and the Narciso essence bottle is lovelier example of a mirrored finish.
Personally I reckon a real billionaire boyfriend smells like vintage Tabarome. Well, in my head, anyway.
LOL…works for me!
Billionaire Boyfriend: “taking you to a time and place where a gentleman would never let a lady pay.” I’ll just restrict my comment to: ***Major Eyeroll***
It’s doubly funny that to indulge your fantasy of having someone else support you, you give your money to an actress who probably already has makes way money than you do. But that’s the fragrance business in a nutshell 🙂
Now, if the time and place in question were a private event at a fabulous perfume boutique, I could MAYBE be persuaded to graciously let the gentleman pay my way.
Otherwise, joining you in the eyeroll.
Tacky as all hell. Surprised Paris Hilton didn’t make it first.
‘Zackly.
Ditto!
You said it, Ari.
+1
Wow, even klassier than Paco Rabanne $1 Million! Another awful name and bottle from Ms. Walsh. If the juice is nice, I’ll get it in one of those $10 free-to-fill Sephora atomizers.
Oh, just what every girl should expect for her life, and no pressure for boys, either. *grumble* Perhaps I’m cranky McGrumpy today, but this is so tacky all around. After reading this, I’m left longing for the worn out ad copy ‘for the woman who desires it all and isn’t afraid to get it’ as much as that’s been used to death. I’m sure Billionaire Boyfriend is supposed to be fun and glamourous, but I’m so not feeling it.
Seriously, I think I’d prefer the old Enjoli commercial over this. Signed, Also Cranky.
It wouldn’t be such a slap in the face to middle class consumers, if it was done with genuine irony — like a “Goldiggers of 2012” take, complete with a hilarious description of how the dame cleverly weasaled all of the notes out of her “Billionaire Boyfriend”.
“Golddiggers of 2012”! I actually want to see that one.
Have her first one so I’m excited to try this one. Not super crazy about the bottle but it could be worse
I can’t remember a time when a bottle made me laugh out loud, but I guess there’s a first for everything :p
Patchouli flower?
I really doubt it, but you never know.
Does that bottle say “Dira Necessitas” ?!? Grim necessity? ROTFL!
It does!
I just don’t get the disjoint between her first and second fragrance. Boyfriend, while not one that I much appreciated, seemed to get good reviews generally, have a more interesting and thoughtful marketing campaign than most celebrity fragrances, and I got the vague impression it was doing pretty well commercially too. Now this? Taking a page from the Juicy Couture notebook? I don’t get it at all.
Have to admit the description of the notes sounds better than I would’ve expected from the marketing, however.
Maybe it should be considered more in the lines of blockbuster movie sequels–like “Shrek” vs. “Shrek II.” Those are almost always awful, no matter how original the first one is.
I like the idea, it’s sort of a chic/grotesque name and line but I just can’t see KW as the maker, CB I Hate Perfume would have been perfect for this.
I have a niece (we all call her Hyacinth behind her back) and maybe this idea will appeal to her. I gave her a sample of the original Boyfriend and she liked it, but felt it didn’t cost enough for her to buy.
Didn’t cost enough for her to buy?? What’s the matter with kids today! I love a good ‘fume for a low price – they are so rare.
Oh, she’s not a kid and I’m not young. She is married with a ten year old and with stepchildren 18 and 20. She really is very like Hyacinth Bucket.
Some ad copy gall describing a $45 dollar bottle of ‘fume as opulent, rare, exclusive. Bet it doesn’t look nearly as nice in person.
And the notes don’t sound much like the Amalfi coast to me, neither.
Yup! I can’t reconcile the pretense with the price!
I’ll try it – I liked Boyfriend quite a bit and the notes in this one sounds interesting. I long ago stopped paying too much attention to the marketing ploys so I could open-mindedly pay attention to the perfume.
Same here Tama – I’ll definitely give it a sniff as the notes do sound interesting – promising, even. I have a small bottle of the first Boyfriend too – it’s not your typical mainstream scent and I appreciated it for that fact alone. As for the copy – is it any more ridiculous than most of the others? Nope. Perfume marketing copy is the absolute worst!
Even if I love this scent, I’d have a problem buying it with that name and that copy. Not liking the bottle either.. Unfortunately, the notes sound nice and Boyfriend wasn’t bad….
Rofl, don’t like the name..a couple notes throw me off on this..not sure I would like it..I would have to sniff to be sure.
Trashy bottle, trashy concept. They’d only need to market it as “The Most Expensive Perfume in The World” (yeah, I’m talking to you, Clive Christian) to win top prize for tackiest ad copy.
I’m usually far more gentle, even if something doesn’t particularly appeal to me, but this actually got under my skin; the fact that this product will be marketed to middle class buyers and considering the way the Global economy’s been going, this is grossly insensitive. Really.
I noticed this on Sephora’s website yesterday and immediately filed it under “don’t want to know,” which turns out to have been the proper impulse.
They could call this Sugadaddy..or Gold Digga.
Does it come with a push-up bra as an accessory?
Google indicates that Dira necessitas means “dire necessity” and is a quote from Horace. This and the name sound tongue in cheek to me. In fact, I think it’s the funniest flanker name I’ve heard after Second Cumming. Not that I’ve ever bought a perfume because the name was funny!
Honestly, I almost bought 2nd Cumming because of the name and ad! I’m embarrassed to admit it, since I’d like to think I’m made of tougher stuff than that!
I have never had a patchouli plant bloom, but I believe it’s in the mint family (as are so many herbs) so probably does get “insignificant” non-fragrant flowers. Therefore, “patchouli flower” sounds a bit dubious. 😉 I’ll still give this a sniff when I see it.
Kate is the most self-deprecating person I know, that whole commercial thing is just fun and billionaire boyfriend is not really a sequel but was designed two years ago, along with the original boyfriend. She did’nt want to launch them at the same time.
An unlike most other celebrity perfumes this is her own company. She started all of it on her own and built it up by herself.That’s not a celebrity indorsement. (sorry for the mistakes, I’m not a native speaker).
I like the original boyfriend, but not every day, because it’s much more intense than I expected. And way too much amber, don’t like that at daytime. 🙂