In an age when hip young people transformed the flat-lining Pabst Blue Ribbon and Parliament brands into winking fashion statements, it makes sense that artifacts like Eau Sauvage and Habit Rouge might follow.
— Read more at That Man Smells Familiar at the New York Times.
My perfume collection is several times bigger than my husband’s, but while my perfume average date of birth is probably 1998, my husband’s is likely 1965. Maybe this is somewhat related to fashion, in that men’s fashions change more slowly?
I do think most men have little interest in finding another great scent once they’ve found one that works for them, yes!
Well…. most men, but…. there are certainly a few exceptions in here. LOL
Oh, many exceptions, obviously!
“Their preference on a man goes back to the more masculine type of smell,” he continued. “That might speak to how society has changed — you didn’t have metrosexuals in the 1960s.”
Ha! Has he looked at what men were wearing on Carnaby Street in the 1960s?
LOL — so true!
The big news for me was that Pabst was cool. I had no idea.
It is, only among hipsters. They drink it ironically.
I would not be willing to drink it, even for the sake of irony. LOL!
My sister & older brother drink PBR ironically to make fun of the hipsters drinking it ironically — so double your irony or something. I can’t even imagine. Not really a beer drinker myself and when I am I actually oddly prefer really dark Belgian beers. I just remember in college my friends & I joking about PBR along with stuff like Wild Irish Rose & Night Train. It’s all relative, right?
Irony squared is dangerous, LOL…and you end up drinking crap beer.
Nice article. I totally can see hipsters endorsing Eau Sauvage and Kiehl’s Original Musk. They go well with slim cut shirts and glen plaid newsboy caps. It’s no coincidence that Ben Sherman and Original Penguin have released signature scents.
In the case of Eau Sauvage, it is also just a truly great fragrance.
Drat, I like and wear both. Back off, hipsters!
PBR is popular again – at least in my experience – because it was the CHEAPEST beer and actually not that bad. When you’re in college, and a pitcher of PBR is $4 vs. $7 for Miller Lite, it tastes all that much better to get the PBR. Still – being frugal I guess is hip in a way right now.
But Eau Savage – while great and deserving to be worn more – isn’t any cheaper than other classic scents and certainly more expensive than a lot that are available. So I don’t see it burning up the charts again with the younger crowd like PBR.