Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.

[...] The Sensorium™ will be open for a limited engagement at 414 West 14th Street in Manhattan’s Meatpacking District from October 7, 2011 through November 27, 2011.

— Read more at Sephora and Firmenich Partner to Create The Sensorium™, An Immersive Journey through the World of Fragrance, in New York City at PRNewsWire, or check out The Perfume Project in the New York Times. Sweeping hat tip to everyone who sent this in!