Estee Lauder will launch Wood Mystique, a new unisex fragrance. The woody oriental scent is meant to be luxurious and mysterious, and to appeal to the 'olfactive palate' of consumers in the Middle East, where it will be marketed.
Wood Mystique features notes of rose, peony, pink pepper, jasmine, ylang ylang, mimosa, orris, patchouli, leather, benzoin, cedar, raspberry and oudh wood.
Estee Lauder Wood Mystique will be introduced this month; I will update with size and concentration when I can.
(via Gulf Africa Duty Free magazine, 10/9/2011, frontiermagazine.co.uk)
Update: Estee Lauder Wood Mystique is available in 100 ml Eau de Parfum, and the limited edition fragrance is 150€. (via cosmetiquemag.fr)
Can we have at least a two week ban on launches which claim to have inserted “pink pepper” illogically into every launch?
And why is it called Wood Mystique if its most prominent notes are flower, flower, spice, flower, citris, flower, etc. Ceder and oudh are near the end of the list.
Here here! And unfortunately, I have yet to find an oud I can wear (even Montale White Oud is difficult on me) and it seems to be used as much as pink pepper these days. I’d say there should be issued personal challenges to perfumers to creat something without either of these notes, but apparently both are helping fragrances sell rather well so I don’t see that happening any time soon. But my interest automatically flags some when I see pink pepper or oud in a list of notes. 🙁
Maybe you just have to be in the right moudh.
Lol. Maybe. 😉
I don’t automatically give perfumes a pass because of a note (pink pepper in particular is everywhere) but oud does tend to at least have a noticeable presence no matter where it falls in a list of notes. Though oddly enough, YSL M7 and some Ajmal perfumes are complex enough that I’m more intrigued by the oudh than put off by it and am compelled to keep sniffing on the hope that one of them will finally be the oudh I can wear.
You cannot tell the most prominent notes by their order in the list — if it’s a woody oriental, it probably has a strong wood base. And, it has oud, which often takes over a composition anyway 🙂
Rather roudh, isn’t it? Okay, I’ll stop.
LOL – oudh have thought this note would become so ubiquitous!
No, please don’t stop. You have really cheered me up!
I don’t see why people hate pink pepper so much. It’s like hating bergamot, which is ubiquitous.
Bergamot and pink pepper seem, to me, to be serving the same purpose anyway: they bridge topnotes and heart notes since they have both aromatic and floral qualities.
I mean, of course you hate what you hate. I’m not much of an orange blossom fan, myself. OR citrus. But there’s not much purpose in my complaining that there are too many fragrances using citrusy topnotes, because most everything does.
I don’t get it either. It’s just one note out of a whole list…
OJ’s Ta’if has pink pepper, and I love this fragrance. I guess this was one of the first to have pp as a note, and perhaps now it isn’t used particularly creatively in the mass produced confections coming out – it’s just lobbed in because it’s trendy. You are so right – if you like something, you like it. I, too, don’t care for orange blossom, but many others swoon for it.
I don’t hate pink pepper. It does seem to be listed everywhere, perhaps intended as a signifier of “cool.”
The bottle is beautiful and it actually sounds like something I’d be interested in trying…except for the oudh and patch which are scrubbers usually. I like the unisex sound of it, though, which is so rarely marketed in the mainstream world. Intrigued!
It is a nice bottle…wonder if they’ll use it again.
They shoudh. (Last time, promise.) Seriously, it’s a pretty bottle.
You’re killin’ me! lol (Love the bottle, too.)
Guess it was just a matter of time for EL to launch their own oud perfume. Maybe it won’t be so bad. EL has a knack for coming up with products that are generally pleasing with some quality behind them. Definitely like that bottle.
Waiting for the Clinique version next…Happy Oud!
LOL at Happy Oud!! Hate every version of Happy there ever was, so I guess I’m a Happy Hater!!
Holy pants! I can’t wait to smell this! I am probably WAY too excited about this, but it sounds utterly delicious.
Estee Lauder fan-girl, signing out.
😉
Make it a solid and put it into a little flying carpet compact, and I will probably have to have it!
Brilliant! Let’s start an email campaign and see if EL picks up on the idea.
This sounds lovely – but I don’t suppose it will make it’s way to North America unaltered, will it? I mean, I’m assuming when they say they’re marketing it in the Middle East, they mean ONLY in the Middle East, but someone please correct me if I’m wrong.
I feel like writing to EL to tell them to give the North American customer the benefit of the doubt – there are many of us who will buy something that is unisex and not specifically created for our collective ‘olfactive pallette.’
My assumption is that it’s only in the Middle East, but I do not know for sure.
There are so many rose + oud scents here already — including many that are heavy and dark, in the style preferred in the Middle East. I assume they’ll do a good job because they usually do, but I can’t say I feel like I’ll be missing anything if I never smell it.
Oh – I missed that part. Bummer. This one sounded promising.
Even so, it’s sure to turn up on ebay, sooner or later!
I would like to smell this. I wish they would do something like this here! And I love that bottle.
love that bottle. classic Estee Lauder.
Another Estee Lauder fan-girl here, seconding Dee’s enthusiasm. I’m not expecting this to be totally revolutionary, but I imagine it’ll be of better-than-average quality and won’t cost the earth. I guess that sounds like faint praise, but really, it’s not. (BTW, I enjoy the Guide’s affectionate description of EL as “the L.L. Bean of perfume.”)
Are there any other perfumes from non-Middle Eastern houses that are specifically targeted at the Middle Eastern market? It’s interesting to compare this scent (its description, anyway) with the stuff that’s aimed at the Asian market. Hope this makes it to the US eventually.
Yes, there definitely are. I must be tired because I can’t think of a single one, LOL…but it’s not that uncommon.
Unisex? Nice! Sounds good too.
Not crazy about the name, but I am hooked by the idea of EL’s take on Middle East taste and will be looking for opportunities to try this via the flying carpet of internet. 🙂
What a thoroughly uninspired, boring bottle.
Wouldn’t mind a sniff though if it was available outside the Middle East.