Indie brand Dawn Spencer Hurwitz has launched Pandora, a new fragrance for women:
The "Beautiful Evil" is a quote from the story of Pandora as told by the Greek, Hesiod. She is the all gifted, all giving one, a singular woman and synonymous with Eve in many respects. It is she who opens humankind to the knowledge of good and evil and ultimately breaks the utopian ideal. With Pandora, mankind has plagues but also knowledge and maturity. She opens the door to truth and hope.
What began as an all-botanical design for a project changed direction with the addition of a subtle synthetic influence. It made all of the difference. This is also a perfume that also utilizes some new and exotic botanical materials...in Pandora, the ancient meets the 21 century.
The notes feature ruby fruits, bergamot, aldehyde, spices, ozone, violet leaf, davana, cassis bud, green and pink pepper, rose de mai, juhi jasmine, linden blossom, yerba maté, cabreuva wood, orris, green tea, mousse de saxe accord, cyperus, fossilized amber absolute, ambergris, patchouli, vetiver, muhuhu, sandalwood, tonka bean, oakmoss and vanilla.
Dawn Spencer Hurwitz Pandora is available in 15 ml Parfum (shown, $220), 4 or 10 ml Eau de Parfum ($25/60).
(via press release)