Indie line GoodTrueBeautiful has launched their second fragrance, Lovelily:
A fragrance that was designed for both the young and the young at heart, lovelily begins with joyful, vibrant top notes of fresh lychee, apple, kiwi and pear blossom. Dreamy, precious floral notes of jasmine, pink lily, star magnolia, osmanthus and gardenia are accented by a note of crisp fig. The base notes gently unfold to reveal a delectable accord of white cocoa, crystallized sugar, tonka bean and vanilla, all subtly grounded by an earthy fusion of teak, sandalwood, patchouli and musk. Whimsical, delightful, and unique, lovelily inspires the wearer to believe in possibilities.
Lovelily was developed by perfumer Sarah Horowitz-Thran.
GoodTrueBeautiful Lovelily is $25 for 30 ml Eau de Toilette, and can be purchased at the GoodTrueBeautiful website. A portion of the proceeds will benefit owner Beth Nonte Russell's Golden Phoenix Foundation.
(via press release)
The notes for this sound lovely, but wasn’t there another ‘Lily’ something fragrance released last year attached to a similar cause? I’m trying to remember more but haven’t had my tea yet this morning.
That was their first:
https://nstperfume.com/2009/08/25/goodtruebeautiful-foreverlily-new-fragrance/
Ah! Thanks for figuring that out, Robin. I knew this line/name looked vaguely familiar. Wonder if the first one was any good.
I quite like the first one and wear it often. It’s a nicely modernized classicish oriental; on me it feels like Shalimar without the “vomit” note.