Betsey Johnson has launched Too Too, her second fragrance under licensing arrangements with InterParfums.
Betsey Johnson's love of dance and her passion for flirty fashion inspired Too Too. Youthful and effervescent, the scent is comprised of passion fruit, mandarin, ginger, and strawberry leaves. It's all spun together with an underlying delicate pink musk that suggests femininity and warmth. To round it out, jasmine, Bulgarian rose, patchouli, sandalwood, and vanilla add just the right touch of radiance.
The bottle is a feminine figure with a glass globe at the base. It's dressed in a bold and playful outfit of black fishnet, a pink tutu, and a lightning bolt tattoo. The 1.7 oz and 3.4 oz eau de parfum spray bottles are showcased inside a see-through dome that is inspired by an ornament that Betsey Johnson remembers from her childhood.
Additional notes include tuberose and oud wood.
Betsey Johnson Too Too will debut at Sephora this fall, in 30, 50 and 100 ml Eau de Parfum Spray or 10 ml Eau de Parfum rollon.
(via sephora)
Update: Per Betsey Johnson,
It’s not fresh, it’s not sea breeze or green or unisex or strangely interesting. It’s extremely sexy, playful and edgy. It’s also on the heavy side, by design. I have to wear perfume very heavy, so I get either compliments or ‘ugh!’
Too Too will be exclusive to Sephora for 6 months. (via wwd)
Jean Paul call your lawyer!!!!!
In that case, Schiaprelli should lawyer up too! The bottle for JPG’s Classique is based on hers for “Shocking”.
He’s got nothing to worry about. She cited the JPG bottle as an inspiration, but also the Schiaparelli (that clearly inspired JPG) — and hey, this is hardly likely to take attention from either of them. I’m surprised at how utterly cheap it looks, and assume it’s going to look even worse in person. So she’ll make JPG look good
Yes, what they call “see-through dome”, I call disco ball. But I guess that Betsey Johnson has never really been known as a bastion of good taste anyway. Her clothes seem fun, but they’re too expensive for teenagers, and I doubt many adults would wear them.
Yeah, I can’t figure out who the target consumer is for Betsey Johnson. I have one friend who loves the dresses, but she’s also 20, and another friend who wears the shoes. It’s like Juicy Couture. I can never figure that one out.
If you go look at the other picture on Sephora, it’s clear that the outer packaging is a stand with a clear plastic dome over it, and the bottle shown above is inside.
I don’t demand good taste — in fact, I’m a huge fan of kitsch. But it has to be well done. This just looks cheap.
Agree, it looks cheap! Betsey Johnson’s vulgarity is usually fun but this looks accidentally ugly. It makes me sad. By the way, that Kokorico bottle is such good kitsch!
I’ve never seen the attraction for anything that Betsey Johnson does, except maybe some heavy self-promotion. – If I say I’m fabulous and do kooky cartwheels down the runway, then I’m fabulous, aren’t I?
Why bother identifying notes as if they are fresh extracts- it’s all synthetic formulaic stuff.
The packaging is so horrible. It looks like it’s directed to preteens in a Gothic Barbie phase. Which is probably it’s target anyway.
I admit I don’t know her fashion at all, so can’t say…
Too too much, I say. Like y’all, I’m not sure who is the intended demographic of Betsey Johnson, Juicy Couture and the like, but i do know it’s Not Me. Maybe I’m too too old?
The packaging is more whimsical than JC, I’d say, but also cheaper. I liked the 2006 bottle until I saw it in person — JC has never done anything that cheap!
True! The JC bottles are at least interesting. I stand by my belief, however, that any brand that thinks that the word “juicy” belongs on the back of a woman’s pants does not have much to say to me
LOL…that part I can certainly understand.
Sigh. This should have been fabulous, and it just isn’t.
You know it’s bad when you can’t even properly execute kitsch.
Mind you, if I ever see it for under $20, I am totally buying it.
LOL…then I hope you find it for $19.99
After looking at it a little longer, let’s make that $9.99!
It’ll look fabulous amongst my Chantal Thomas, John Galliano, Vivienne Westwood and Agent Provacateur bottles!
Am I wrong to be getting tired of bottles with so much extra stuff on them? Someday, Lola, Oh! Lola, Lovestruck are examples. What about making a really good juice instead? Or concentrate on the glass bottle. Viktor & Rolf had a pink tutu L.E. that sold out. I think these designers are just jumping on the bandwagon and copying each other to make money.
I hate, hate, hate bottles with “stuff” on them. The flower/ribbon/netting/raffia/feather/whatever gets tatty with handling and seems to retain old odors.
Give me a lovely carved glass flacon any day.
The Only perfume bottles I adore are the Un Jardin series from Hermes, in particular the Apres le- and the Sur le toit. Not only are the lines simple and elegant, those deep and glorious hues also keep them from being too stuffy and conservative.
I’m pretty sure that’s the ugliest perfume bottle I’ve ever seen.
Its just that there are so many contenders! Its a good subject for a poll…
I actually wouldn’t mind giving this a try – mainly, I just think the name’s a really cute play on words (given the bottle)…? I’m not really familiar with Betsey Johnson in general, but I hope I come across it – I wouldn’t mind seeing how the notes play out.
She could have done a really great bottle with her love of dance and flirty fashion…to bad! Wouldn’t mind giving this a sniff though!