Q: How silly will they get? A: Pretty darned silly.
Beats watching coverage of the ongoing debt crisis.
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This was super fun to watch….some funny, some clever, some stupid, some stupidly funny…..all in all a good time.
I don’t know if people really voted or it votes were really tallied (I’m all contracts were already in place, signed and duly notarized.) But I made sure to vote for each a few times…just to see the responses for voting. The whole thing was some pretty smart marketing.
And I was impressed by how funny Fabio was.
My favorite sequence had to be the Staring Contest and sneaky brush lure….well played, Old Spice Guy.
They were really fun, and yeah — am impressed with Fabio for playing second-fiddle so well.
Kind of anticlimactic…
Can’t disagree. But don’t know where else they could have gone with this!
Ha! I always got a kick out of Fabio, he seems to be a good sport, always willing to send up his looks and sexpot image. However, I can’t picture any Old Spice Guy but Isaiah Mustafa. Maybe Fabio will be back for some guest appearances?
He was certainly a good sport in these ads! Will be interesting to see what they do next.
Amazed how much effort they put into this. Curious how many hours of filming it took. And all the props!? Hysterical.
Yeah, it couldn’t have been cheap.
Thank you for the link Robin – enjoyed this very much, thanks.
Good!
I just love the planet of repeating time-loop, balloon-holding Fabios (not really sure how to say, or punctuate, that).
That was priceless, truly.
Ugh. The creative for Old Spice went off a cliff all of a sudden. A quirky, intelligent, irreverent ad campaign has turned into a desperate cry for attention with rehashed jokes and zero new ideas.
Embarrassing really.
Agreed. Maybe the ad agency for Old Spice just didn’t know how to handle the success of the earlier ads. Certainly they did not seem to know what they were doing with this one. I’m afraid I just found it boring.
One of the things I like about this (and the original ads) is that it’s clear that the people who make these ads have fun doing it. Also, they are trying to attract a younger market without dumbing down either their approach or the product. Three cheers for Fabio, Mustafa, everyone else involved, and of course Old Spice!
Old Spice rocks. I hope they do something else.. perhaps a line of fine colognes? 🙂
Weird. But funny-weird.
xo
“Your hands are so soft” hehehehe kills me