Allure.com now allows consumers to discover products in its print magazine's editorial content that can be purchased through a shopping cart shared with Quidsi subsidiaries BeautyBar.com and Soap.com. The site will give any product covered editorially its own page with product reviews, and consumers will be able to purchase the item if it is carried by BeautyBar.com.
— From 'Allure' adds e-commerce functionality to its website at Direct Marketing News.
Most notably, Makeup Alley (which does not sell anything, and carries minimal and discreetly placed advertising) has a library of well-cataloged, super-specific criticism that allows women to do their prepurchase research among peers they trust, despite or perhaps because of their pseudonymity.
— From Someone Just Like Me Said, ‘Buy It’ at the New York Times. Hat tip to Kevin! "Oracles of beauty advice", by the way, is a quote from this article.