For women, there seems to be more femininity coming back. It’s going back to the ultra feminine fragrances of the ’30s and ’40s, but making them more modern and sleek, and incorporating natural elements.
What has happened recently with men’s fragrances is that they’ve started to take a little bit more of a move toward floralcy. We’ve come out of the hard woody notes, the darkness notes.
— Kellie Como of Inter Parfums talks about recent fragrance trends. Read more at An Experience Consumers Want to Make Their Own at GCI.