Hugo Boss has launched Boss The Collection, a new set of five luxury fragrances for men "inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring": Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber and Cashmere & Patchouli.
Cotton & Verbena ~ The lightest of the five. "Inspired by the airy softness of cotton, this eternally modern scent is an invigorating blend of zesty verbena and comforting woody notes." Additional notes include vetiver and moss.
Silk & Jasmine ~ "Inspired by the opulent feel of silk, this contemporary yet timeless scent is an exotic blend of elegant jasmine, alluring clove and smooth vanilla." Additional notes include honey.
Wool & Musk ~ "Inspired by the enveloping warmth of wool, this tantalising, seductive scent is a refined blend of white musk, creamy sandalwood and spicy cinnamon."
Velvet & Amber ~ "Inspired by the sumptuous texture of velvet, this richly extravagant scent is a compelling blend of addictive amber, balsamic notes and creamy vanilla."
Cashmere & Patchouli ~ The deepest of the five. "Inspired by the luxurious nature of cashmere, this elegant, patchouli-led scent is an aromatic blend of warm and earthy notes."
Boss The Collection Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber and Cashmere & Patchouli are available in 50 ml, concentration unknown. They can be found now at Harrods in the UK, £110 each.
(first quote via moodiereport, additional quotes via harrods)
Tried these in Harrods, the bottles are bit boring with woven labels that im sure will get scruffy & ragged over time & don’t feel or look particularly ‘premium’ . Each scent comes in a pouch which is made from the relevant material mentioned in the perfume title because, to quote them – ” It is recommended that customers feel a swatch of the relevant fabric as they smell to heighten the sensory experience” (!)
They smelled ok but not for £110 for 50ml – maybe i missed out by not rubbing the fabric pouch while smelling the scent.!! Whenever i think of Hugo Boss i think of mainstream department store fragrances so can’t get my head around spending that kind of money on their product – would your standard Hugo Boss customer spend that kind of cash ? A desperate half-hearted grab at the niche market ?
You know, I thought the same — not sure the customers who spend that much money will go for a HB scent. But I’ve been wrong so many times, LOL….
I tried them in Harrods also, but didn’t even notice the woven labels! The bottles are really quite dull. They’re OK-ish for department store scents…but £110??? Absolutely not worth that kind of money
Thanks, then I won’t go out of my way.
that’s exactly right. I guess your average Hugo Boss customer who buys their suits might, I said might, spend that much because their suits are expensive, that’s what gets me about expensive brands, like Gucci for example, releasing fragrances that are decently priced and smell just ok.
I was actually interested in these until i saw the £110 for just 50ml. and people on here just judge everything that’s not niche, you can’t say they look boring and inexpensive, the Marc Jacobs splash bottle look like that.
I got a bottle of Boss Bottled for my birthday a few years ago, I liked it and disliked it at the same time so tried to use up, then when it had gone I decided I liked so it was a waste I wish they wouldn’t put Boss in the name of every scent either, it’s confusing.
So agree about putting the word Boss in all the names! I have such a hard time keeping them all straight.
But isnt that the point? A customer who spends £7000 on a Tom Ford suit will happily spend £116 on 50ml Tom Ford fragrance because its all part of the ‘luxury high-end brand’ feel that extends across the brand. How many people who buy Hugo Boss fragrances have ever shopped in a Hugo Boss clothing store – do you buy Hugo Boss fragrances because you want to buy into a ‘luxurious’ Hugo Boss lifestyle? I would say not because the brand itself isnt particularly luxurious. Why isn’t a customer entitled to judge a product as being boring/derivative/inexpensive looking – (you mention the Marc Jacobs splash series but you can buy these for around £50 for a huge 300ml bottle so they are aiming at a totally different market from someone who prices 50ml at £110) . If i had £110 in my pocket would i spend it on a Hugo Boss perfume – or on a Frederic Malle, Creed, Bond No9 or Tom Ford PB which are in the same price band.?
i had the same experience in the same place and came to the same conclusion!
I really hate these “oh look at us! We have a high end line too! ” then they release a herd of meh perfumes all at once and charge a limb for them. Hugo Boss….at this price level? I don’t think so.
Wonder who is going to do this next?
‘Old Spice – the private blend collection’ lol
Ha! Now that I’d like to see.
HA! then they’d have to make a series of commercials…..
It’s much more efficient to market five mediocre, high-priced fragrances than to market one mediocre, high-priced fragrance. 110 pounds works out to just over $180 at current exchange rate…for 1.7 ounces of product…and people say the oil companies are gouging us!
They are very pricey, it is true.
COOL! CAN’T WAIT FOR THEM TO HIT THE UNTIED STATES!! ANY IDEA ROBIN WHEN THESE FRAGRANCES WILL COME OUT IN THE USA?
No idea, in fact don’t even know if they’ll be distributed here at all.
The fragrance gods are fickle. They bestow their blessings on both cheap thrills (see amazing comments on Mariclaire’s Monday Mail quest) and spendy trophies. I won’t deny that I am skeptical of this line, primarily because I think the number of simultaneous releases is inversely related to the probability that any one of them will prove wonderful. But I have been wrong before.
Talking about Hugo Boss fragrances, one question comes to my mind: Does this collection have long lasting power?
I guess Hugo Boss has jumped on the bandwagon of fashion designers who create a “special” niche/higher-end capsule collection of fragrances.