MCMC Fragrances has launched Dude No. 1 Beard Oil. According to the New York Times, it was inspired by founder Anne McClain's partner, who didn't want to wear traditional fragrance:
Since McClain couldn’t convince her low-maintenance, bearded partner to sport fragrance in general (let alone her own creations), she began a personal project for him, culminating in Dude No.1, the first fragrance devoted to subtly scenting men’s whiskers.
The 100% natural formula uses Virginia cedarwood, green coriander and pink peppercorn in a base of hemp seed oil and jojoba oil.
MCMC Fragrances Dude No. 1 Beard Oil is $65 for a 25 ml roll-on. (quote via nytimes, additional information via mcmcfragrances, hat tip to Joe!)