A short (about 2 minutes) animation for Caron's upcoming Yuzu Man fragrance.
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Wow, that was beautiful!
Agree…nicely done. Not sure it warranted 2 whole minutes, but I liked it.
Huh. Very pretty and I like the music.
It really puts into mind for me what a blooming market and motivating economic influence Asia must be right now. Perhaps this is American arrogance, but I’m really unaccostomed to not being the dominant intended market for products–not that a lot of mainstream products actually appeal to me, but it is a switch to have products simply not designed with me in mind in the first place. It will be very interesting to see if the trend towards Asian markets in fragrance is merely the start of other products to follow suit. Of course, there are already HUGE film industries in India and China, and Japan has the market in many things electronic, but I wonder about how clothes, beauty products, cuisine, and other such daily, personal goods might change with the rise of a larger Asian middle class.
(Please know that I am intentionally using “Asian” here to encompass what I acknowledge is a deeply diverse, not to mention numerous, set of countries, cultures and peoples. I mean to use it as I imagine business execs use it, similarly to the ways in which TV producers discuss the ages 17-65 block of viewers as if there were few distinctions in their interests.)
We haven’t been the dominant market for perfume for some years now, so I am used to it. I think many here are just starting to notice, but it’s not new at all…many, many fragrances don’t get distributed in the US at all any more.
And Caron’s footprint here is tiny — it is not easy to buy (much less try) their fragrances unless you go through the NYC boutique.
Has the distribution of Caron fragrances in the US been reduced in the last few years? I used to see Caron frags at Nordstrom (Houston), but they don’t seem to carry the line anymore.
Pretty sure my Nordstrom has not had them at all while I’ve been looking (the last, say, 7 years or so). I don’t know if it’s been reduced, just know they’re awfully hard to find. For most people, calling the NY boutique is the only choice.
Robin, would you say that the market for fragrances EVER really focused on an American market? I guess in my ignorance, I assumed that quality fragrance was geared for European consumption and generic fragrance maybe was the pervue of the US market. . .is my impression at all accurate?
Yes, when the economy was better, gearing fragrances towards the US market made sense, and the French houses have been making fragrances to American preferences for some time…even many of the older classic French scents (Joy, to name one) were geared largely towards the US. The shift to Asia is relatively recent.