Model Natalia Vodianova for Guerlain Shalimar Parfum Initial. Probably NSFW. The music is Initials BB by Serge Gainsbourg.
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“Mon premier Shalimar” This says it all about the scope, the target group, the concept, the fragrance…
(they’re taking a page off Chanel)
Yep.
Too sexy for their target demographic, I think. And how old is that model?
i’m guessing they are trying to get a new target market…maybe a younger, trendier one?
and vodianova is 29, married to a british aristocrat and has 3 kids…insanely youthful looking right?
Exactly…young & trendy is exactly who they’d like to reach.