Perfume coverage in the March issues of Allure, Details, Elle, GQ, Harper’s Bazaar and W; please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:
Allure
Cover: Victoria Beckham
Scent strips: Marc Jacobs Daisy Eau So Fresh
Editorial coverage: The Beauty Reporter section includes the new David Yurman Essence Trio in the Editor's Favorites (p. 74), and a Smell This feature in which random passersby are asked to comment on the upcoming Prada Infusion de Rose (p. 82). Reed Krakoff lists his own fragrance in a list of 10 Things Every Woman Should Have (p. 114).
Details
Cover: Three models (for a change! but not shown)
Scent strips: Bleu de Chanel (the ONLY perfume ad in the entire issue)
Editorial coverage: Nothing; no incentive?
ELLE
Cover: Katy Perry (not shown)
Scent strips: Chanel Chance Eau Tendre, Jimmy Choo, Halle Berry Reveal
Editorial coverage: None.
GQ
Cover: Channing Tatum (not shown)
Scent strips: Bleu de Chanel (the ONLY perfume ad! Makes you wonder….)
Editorial coverage: See “Details” above.
Harper’s Bazaar
Cover: Magdalena Frackowiak and Panda (not shown)
Scent strips: Calvin Klein Beauty
Editorial coverage: Zero coverage.
W
Cover: Mila Kunis
Scent strips: None
Editorial coverage: p. 162, Ford Coup, blurb on Tom Ford’s new Private Blend scent, Lavender Palm.
p. 167, Skin Miracle Workers, Haley Alexander Van Oosten, L.A. perfumer, talks about her new “Raw” line of fragrances ($600-900; www.loeilduvert.com)
p. 178, The Big eau, 10 new scents, including Vanitas by Versace
Note: as always, Kevin contributed all of the above except Allure. Thanks Kevin!
Why so serious? I truly miss when models used to get the covers.I really wish there was a magazine devouted soley to perfume I would love that.Oh and some normal looking women on the covers could be nice.
Why is what so serious? I think Kevin was also pleased to see models, if that was what you meant?
They’re not smiling, at all. Guessing that is what was meant?
Aha! I have not seen the cover, so had no idea.
Oh, I meant the ones pictured above, on the non-model covers.
Oh, gotcha…funny I did not even notice! I was focused on how not-cover-material VB looks. That is not a nice shot of her.
Victoria and the actress both look so serious.It could be nice if they smiled instead.The serious look is just too much now.
Victoria *is* smiling. That there is the Arc de Botox.
LOL!
Anecdotally, it seems like W and Allure are the magazines to get for fragrance coverage these days. I’ve subscribed to W for years and I actually think their perfume coverage is getting better, or maybe I’m just paying more attention. But it does seem a lot of fashion magazines are not covering fragrance much at all these days. I should go back and do some kind of study based on your posts.
Allure seems to have more than many, and maybe W does too…that one Kevin does, and admit I don’t keep track over time. I’ve never read it.