Still, a designer fragrance remains a quintessential holiday gift because it’s seen as a way to bestow an affordable whiff of luxury from top-tier brands. Introduced this fall, Bleu de Chanel was not only a top Christmas seller for Bloomingdale’s, but the chain’s biggest men’s fragrance premiere ever, said Howard Kreitzman, its vice president for cosmetics and fragrances.
— From Smells like 2010 at the New York Times.
well, Chanel’s goal was clearly achieved
Absolutely, and then some.
The whole article is well worth reading. It discusses the niche market (with quotes from the owners of Ades and the organizer of Sniffapalooze), the status of the celebrity scent market, and the popularity of multi mini offerings.
Yes, it’s a nice article!
I hope someone will report on the 3as4… I remember reading about that one but never got to try it, so am curious if the new version will be as good.
I loved that stuff…really glad they’re reissuing it.
50mls are seen as small purchases! Though I know some scents are crazily only available in 100ml.
Also funny: ‘now attaching a celebrity is not enough…the bottle has to get fancier and there needs to be more marketing’ – how about better fragrances!
LOL…yeah, then there’s that approach.
So if 50ml is small, then the 75ml Chanel LEs are not too big, not too small, but just right? HA
Wonder how much that Colette bottle will cost? Slightly frightened of the answer.