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Biggest men’s fragrance premiere ever

Posted by Robin on 6 January 2011 10 Comments

Still, a designer fragrance remains a quintessential holiday gift because it’s seen as a way to bestow an affordable whiff of luxury from top-tier brands. Introduced this fall, Bleu de Chanel was not only a top Christmas seller for Bloomingdale’s, but the chain’s biggest men’s fragrance premiere ever, said Howard Kreitzman, its vice president for cosmetics and fragrances.

— From Smells like 2010 at the New York Times.

Filed Under: perfume in the news
Tagged With: fragrance sales

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10 Comments

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  1. prism says:
    6 January 2011 at 8:47 am

    well, Chanel’s goal was clearly achieved

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    • Robin says:
      6 January 2011 at 8:56 am

      Absolutely, and then some.

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  2. Dilana says:
    6 January 2011 at 9:00 am

    The whole article is well worth reading. It discusses the niche market (with quotes from the owners of Ades and the organizer of Sniffapalooze), the status of the celebrity scent market, and the popularity of multi mini offerings.

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    • Robin says:
      6 January 2011 at 11:36 am

      Yes, it’s a nice article!

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      • boojum says:
        6 January 2011 at 12:36 pm

        I hope someone will report on the 3as4… I remember reading about that one but never got to try it, so am curious if the new version will be as good.

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        • Robin says:
          6 January 2011 at 1:47 pm

          I loved that stuff…really glad they’re reissuing it.

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  3. Merlin says:
    6 January 2011 at 10:54 am

    50mls are seen as small purchases! Though I know some scents are crazily only available in 100ml.

    Also funny: ‘now attaching a celebrity is not enough…the bottle has to get fancier and there needs to be more marketing’ – how about better fragrances!

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    • Robin says:
      6 January 2011 at 11:37 am

      LOL…yeah, then there’s that approach.

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    • Onyxode says:
      6 January 2011 at 12:47 pm

      So if 50ml is small, then the 75ml Chanel LEs are not too big, not too small, but just right? HA

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  4. Dolly2 says:
    6 January 2011 at 1:26 pm

    Wonder how much that Colette bottle will cost? Slightly frightened of the answer.

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