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So you!

Posted by Robin on 5 October 2010 10 Comments

An advert for the 2002 So You fragrance by Giorgio Beverly Hills. According to Women's Wear Daily, Clarins (Giorgio's distributor at that time) was banking "on the notion the Giorgio gestalt [could] be reinterpreted and reinvigorated for the new millennium". It doesn't appear to have worked out that way.

Filed Under: perfume in the news
Tagged With: giorgio beverly hills, video

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10 Comments

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  1. Lovetosmell says:
    5 October 2010 at 11:42 am

    Yeah this looks like its triggered to that Juicy Couture,Britney Spears,Victoria Secrets users.LOL

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    • Robin says:
      5 October 2010 at 1:01 pm

      Yes, but it’s so weirdly dated. It doesn’t even look like 2002 to me.

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      • AmyT says:
        5 October 2010 at 4:07 pm

        It makes me think of those 80s ads for scents geared to youth, like Exclamation and Tribe.

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        • Robin says:
          5 October 2010 at 6:07 pm

          Yeah…it’s very 80s. But then there are little teeny details that seem wrong for the 80s. I don’t think I could have dated it if I didn’t already know.

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  2. Bear says:
    5 October 2010 at 1:05 pm

    After this flopped, the local CVS was selling it for $4.00 – 100ml.
    Bought it, a well constructed fruity floral that worked as a room spray. Huge honey note a la Miel de Bois, I smelled honey, others urine. Could be why it flopped.

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    • Robin says:
      5 October 2010 at 1:42 pm

      Good to know, thanks!

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    • jo says:
      5 October 2010 at 5:29 pm

      I think that my original attempt to comment got eaten…..

      I am amazed to hear that there is someone else in the universe who uses real perfumes for room sprays, as opposed to that garbage you get in the grocery and/or drug stores!

      I used Xia-Xiang by Revlon as a house spray for years until it was discontinued. It was horrible on my skin, but it cast a lovely floral oriental fragrance in my house that I couldn’t do without.

      After that went out of production, I began using Estee Pure Fragrance Spray, a bit more of a chypre, and I am still using it. It covers a lot more area that a room deodorant/spray would cover, so it is not even hat expensive!

      I love chypres and I love this perfume……just not ON me, where it is NOT appreciated and can be–on me at least–somewhat cloying and overdone…….but my house smells lovely.

      So, don’t throw perfumes out or put them on MUA or whatever. Try them in your house first–you might be surprised.

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  3. Bee says:
    5 October 2010 at 2:31 pm

    oh dear, this ad is sooo bad, and not even in a funny way..

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    • Dilana says:
      5 October 2010 at 5:29 pm

      OOOh, I do think it is funny. Not exactly the current millennium though.
      Those models remind me of (Iris) (Jodie Foster’s role) in Taxi Driver, more than Beverly Hills.

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      • Robin says:
        5 October 2010 at 6:08 pm

        Cracked me up too.

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