UK tabloid The Sun has launched Buzz, a new fragrance that promises to bottle "the essence of pure entertainment":
Collaborating with highly respected parfumier Roja Dove, the newspaper at the heart of the country’s entertainment world, has created a scent which evokes the scent of showbiz.
Taking inspiration from The Sun, Dove has created a perfume that embodies the glamour of the a movie premiere and the excitement of a red carpet line up.
To create the scent, Dove has created a heady blend of the effortless style of Sarah-Jessica Parker, the charisma of Sophia Loren, the intoxicating sass of Beyonce Knowles and the girl-next-door charm of Cheryl Cole.
The notes feature bergamot, jasmine, ylang ylang, vanilla and sandalwood.
The Sun Buzz will be available in 50 ml Eau de Parfum (£59), and can be purchased at Harrods in the UK. (via press release)