Roberto Cavalli has launched two new fragrances in the youth-oriented Just Cavalli line: I Love Her and I Love Him.
Just Cavalli I Love Her ~a floral transparent fragrance developed by perfumer Nathalie Lorson. The notes feature water fruits, bergamot, tangerine, heliotrope, frangipani, cedar, sandalwood, tonka bean, vanilla and musk.
Just Cavalli I Love Him ~ an aromatic fragrance developed by perfumer Karine Dubreuil. Featuring tangerine, ginger, pineapple leaves, black pepper, saffron, nutmeg, green tea, labdanum, sandalwood, patchouli and tonka bean.
Roberto Cavalli Just Cavalli I Love Her & Him are available in 30 and 60 ml Eau de Toilette. (via cosmeticnews, douglas.de, franks.com.mt)
The vast majority of men are not going to wear a scent called I Love him.
Stupid, stupid, stupid marketing decision.,
Oh, but they don’t care if it’s actually WORN…just purchased. And I’m sure plenty of giggly young girls would love to gift their bfs with it.
The way it is written on the bottle, it could be construed as “I Love Just Cavalli Him”, and in fact I’m not sure what the “official” name is — decided to go with Cosmetic News on this one, but some stores are calling it “I Love Just Cavalli”. So who knows.
I agree. I thought the names were backwards at first. People will be confused by this!
I would have to agree with pyramus. In the youth markets for men they are generally not as interested in the designer brands. They tend to go for funny commercials. We saw axe body spray take a lot of market share based on this. They also tend to just pick up a fragrance in their favorite store like Abercrombie or Hollister. We’ll see what happens.
Yep.
I think the Him version sounds like it might be fun to sniff. But, yeah, those names are kind of confusing.
They are. And I’ve probably got them wrong.
The feminine version smells EXACTLY like Jil Sander Style.
At the mall, I sprayed on my right wrist Cavalli and thought for a while I own a perfume with the same smell. When I reached home, I looked at my collection and sprayed Style on my left and I was right. As if they came from a single bottle.