He made his first call to Pierre Bourdon, who had created the iconic Cool Water for Davidoff and worked at Roure in the ’80s. Malle gave him one caveat. “I said, ‘Let’s find a way not to be copied. The people who others copy go cheap.’ ”
— From Scent of Success, about the Frédéric Malle perfume line, with many thanks to Monika for the link!