In 2009, the industry launched fewer scents than it did in 2008, breaking a long streak of exponential growth. To Khoury’s thinking, this is a positive result of the financial crisis of the last 18 months. “The consumer has been overwhelmed with the number of launches, the amount of choice, and in some cases the lack of differentiation,” she says. This excess of new scents has coincided with a decline in the number of consumers buying fragrance. Khoury hopes a smaller pool of launches will feature more discerning character and “help us reconnect with the consumer.”
— That's Karen Khoury, a senior Vice President at Estee Lauder. And I hope so too. Read the rest at Fine Fragrance’s New Reality at GCI.