• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

AXE Twist ~ fragrance review

Posted by Kevin on 21 April 2010 75 Comments

Axe Twist fragrance + Academic man

A friend recently complained that her co-ed gym smelled like cheap perfume and strongly scented deodorants, and she blamed it all on: men and AXE. I bristled. I’ve smelled my fair share of badly (and powerfully) scented women’s body products, and AXE is not simply a “man thing”…women like it too.

A recent radio report dealing with AXE’s environmental problems in California (AXE was forced to reduce the quantity of propellants in its sprays to comply with clean-air standards) also featured interviews with AXE-loving high school girls. Yeah, “the boys’ locker room reeks of AXE” but the girls “love it.” One girl said: “…you smell it (AXE) and you’re, like, drawn to it; it smells so good.”

I’ve certainly made fun of AXE, and men’s grooming habits, in the past. I chuckled as I read Twist’s “instructions”: spray on underarms, chest and neck (apparently some overzealous boys apply AXE in places no deodorant body spray should ever touch); but I realize there are more important things to get riled up over than deodorant body sprays. So, let me mention a few positive AXE qualities:

1. AXE makes funny commercials; see the new Twist ads here and here.

2. AXE reduces teen stench. (When it comes to “smelly,” there’s smelly from: 1. a vile brew of sweat, sebum and bacteria; and 2. overuse of cologne and/or scented deodorant. Like the hormonal, grooming-obsessed teen I once was, I choose perfume smelly over sweat smelly every time.)

3. AXE supplies a $4.99 fragrance for people who can’t afford expensive perfumes (like cash-strapped teens). Enter: AXE Twist, the newest AXE scent.

AXE says Twist contains “citrus” and lime, cedar and sandalwood. I smiled at the ad copy “Girls get bored easily. Combat dating game monotony with new AXE Twist, a fresh fragrance that changes over time to keep girls interested.” The “world-renowned fragrance experts” responsible for Twist apparently never heard of top, middle and base notes, perhaps having concentrated on single-note fragrances full-time.

Twist starts off smelling like "fresh" lemon juice, citrus candy and orange-lime peel. Though the citrus isn’t real, it smells good and does not turn sour or go stale over the course of the hour or so the fragrance is active. You heard me right: after a fresh, perky citrus opening and a segue to white musk, the Twist fragrance fades and stays close to the skin. This is the nicest smelling, least obnoxious AXE fragrance I’ve ever encountered, and if I had a teen nephew or, gulp, son, and he begged me to stock his medicine cabinet with AXE, I’d buy Twist — and pray it stayed in production. And if the AXE cans weren’t so damned flammable and combustible I might even consider getting some AXE Twist for myself to use on a, let’s say, safari or high-altitude trek (Twist is convenient for “roughing-it” travel — serving double-duty as fragrance and deodorant).

AXE Twist Deodorant Bodyspray is $4.99 for 4 oz. Twist is also available in deodorant, antiperspirant, and shower gel.

Note: top image is Academic male nude by Jean Baptiste Wicar, via Wikimedia Commons.

Possibly of interest

Proximity by AXE fragrance reviews: Amber, Bergamot & Vetiver

Filed Under: perfume talk
Tagged With: axe, cheap thrills, lynx

Advertisement


75 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. klytaemnestra says:
    21 April 2010 at 12:28 pm

    AXE is, indeed, not as offensive as many believe. Like everything when you spray too much you go from smelling nice to smelling rank. I shared a hotel room with a friend and her then boyfriend a few years back. This was Labor Day weekend in Atlanta and therefore ridiculously hot and said friend’s boyfriend had a bit of a BO issue when he perspired . Let’s just say that the AXE he had on hand was a godsend. No, AXE is not that interesting but it doesn’t have to be.

    My brother used to use Phoenix, as well, which I remember borrowing years ago after a night of clubbing and not wanting to go home to my parents smelling of smoke and beer. And I do love those commercials. Especially the one for Twist.

    Also, loving the Academic Male Nude. Yes, indeed.

    Log in to Reply
    • Kevin says:
      21 April 2010 at 3:15 pm

      Klytaemnestra: yes, there is a place and time for AXE…and academic nudes!

      Log in to Reply
  2. mals86 says:
    21 April 2010 at 12:32 pm

    I agree, “scented smelly” ranks “sweaty smelly” when it comes to teenage boys. (Even my 11-year-old son can really reek.) Good to know there’s an AXE that is actually bearable.

    Must comment on the “Academic Male Nude”… what the heck is his hand doing on his head, checking his hair gel? Finding (God forbid) lice?

    And if he’s Academic, then WHERE’S HIS IPOD??

    Log in to Reply
    • Daisy says:
      21 April 2010 at 12:53 pm

      or ummm….his PANTS?
      isn’t that almost “1st position” in ballet? I really do expect him to break into a plie or leap…..perhaps Axe Twist makes him happy?

      Log in to Reply
      • Carlos BFL 319 says:
        21 April 2010 at 1:53 pm

        “ALMOST” first but not quite. Yeah, I used to take dance classes back in the day. HA!

        Log in to Reply
      • Kevin says:
        21 April 2010 at 3:17 pm

        Daisy: he’s clean and fresh and THRILLED.

        Log in to Reply
        • Daisy says:
          21 April 2010 at 5:43 pm

          :-)

          Log in to Reply
    • Kevin says:
      21 April 2010 at 3:16 pm

      mals: I thought it was obvious…he’s doing the Axe Twist!

      Log in to Reply
      • mals86 says:
        21 April 2010 at 5:16 pm

        Ha. Looks more like a TWIRL to me. Like the ones you get on the top of your Dairy Queen cone…

        Log in to Reply
  3. Rictor07 says:
    21 April 2010 at 12:46 pm

    I use these body sprays as air fresheners. i dont spray it on myself.

    Log in to Reply
    • Kevin says:
      21 April 2010 at 3:18 pm

      Rictor: when I sprayed Twist in the air it was a lot stronger than on my body…weird.

      Log in to Reply
  4. Daisy says:
    21 April 2010 at 12:48 pm

    Axe is not my favorite….but it’s not really THAT bad, especially applied in moderation. But as someone who’s spent a substantial amount of time in schools (first as a kid, and now as a parent-volunteer) I have to agree wholeheartedly with Kevin—Axe is soooo much better than the unadulterated smells of adolescent and teenage boys who really do need to reconsider the importance of a morning shower (for one thing) and a deodorant (ANY deodorant) ….and once we’ve covered that ground….I’d like them to select their garments from the closet rather than the dirty clothes hamper….but now I’m just getting picky.

    Log in to Reply
    • Kevin says:
      21 April 2010 at 3:20 pm

      Daisy: a friend’s young son recently wore the same sweatshirt a week and finally she asked: What’s up? He said: “Oh, it’s OK…I used Fabreeze on it ….” AYE.

      Log in to Reply
    • SuddenlyInexplicably says:
      21 April 2010 at 6:59 pm

      A friend of mine used to put her son’s NEW clothes directly in the hamper to trick him into wearing them.

      Log in to Reply
  5. miss kitty v. says:
    21 April 2010 at 1:12 pm

    Agree with everyone else. It’s not what you wear, it’s how much you wear of it. And I know this is my broken record moment, but JUST ABOUT ANYTHING IS BETTER THAN STINKY GOD-AWFUL B.O. AND/OR CIGARETTE SMOKE (or even better, uh, other kinds of smoke). And my latest gripe I will add is people who smell like mildew. I’ve admittedly had some “oops, forgot about that load of wash for too long” incidents, but *I* re-wash.

    Log in to Reply
    • Daisy says:
      21 April 2010 at 1:22 pm

      ewww ….you are so right! That mildewy smell is a real gagger. I used to know a girl with very long (calf length), very thick hair….and she always braided it either wet or damp so it was more easily controlled…..it would often have that smell, and I could never (gently) get her to understand that her hair NEEDED to be completely dry…. how do people not smell these bad smells and not figure out that the bad smells are coming from THEM??? it boggles the mind (and the nostrils) :-(

      Log in to Reply
    • Carlos BFL 319 says:
      21 April 2010 at 1:56 pm

      Yeah Mildew is up there with awful smells…but so is unwashed hair and scalp! Uck!!!!

      Log in to Reply
    • ggperfume says:
      21 April 2010 at 3:55 pm

      Btw, Miss Kitty, I sent you a pm on MUA. Much more fragrant subject.

      Log in to Reply
  6. AnnS says:
    21 April 2010 at 1:18 pm

    I am sure the Axe is better than what we do here at the library with smelly patrons – spray Fabreeze around. (I do have a fantasy deoderizing chamber that I am sure would be equally as good for smelly teens!) When I was in high school it was either Canoe, Z-14, Drakkar Noir, or Polo.

    But I like how you point out “Girls get bored easily.” And I say, how about Perfumistas get bored easily, lol.

    Log in to Reply
    • Kevin says:
      21 April 2010 at 3:22 pm

      AnnS: it is strange that more expensive scents were worn by high schoolers till AXE came around…maybe the guys were wearing their father’s stuff?

      Log in to Reply
      • AnnS says:
        21 April 2010 at 4:18 pm

        Probably – makes sense to go after dad’s stuff. Explains all the Jovan Musk too, lol. But everyone was wearing Polo back then too….

        Log in to Reply
      • Joe says:
        21 April 2010 at 4:25 pm

        I know I had a bottle of “If you like Polo, you’ll love our CROQUET” when I was in HS. But I think I also got a bottle of the genuine article and Drakkar at some point as gifts.

        I’m feeling as if Axe is geared more toward the junior high set and underclassmen, maybe? By junior and senior year, the students may have “graduated” to “fancy” stuff like Diesel, Ed Hardy, and Acqua di Gio?

        Log in to Reply
        • mals86 says:
          21 April 2010 at 5:17 pm

          We’ll hope.

          I really liked Drakkar Noir (on boys, that is – which is probably why I’d never ever wear it now, it reminds me of my housemate’s gorrrrgeous baseball-playing boyfriend).

          Log in to Reply
  7. March says:
    21 April 2010 at 1:20 pm

    Fun reading!

    1) That Chocolate Axe is the devil’s work and should be illegal. But then I feel that way about Angel.

    2) Can I just say, as I have a daughter who brings (male) teenage friends home? My goodness, they smell funky, even though they bathe. And their feet! Holy cow. They all kick their shoes off in the mudroom and it’s like something died. It must be hard being a teenage boy.

    3) This one doesn’t sound too bad.

    Log in to Reply
    • Tara says:
      21 April 2010 at 2:33 pm

      Try being the mother of two teenage boys…STINK-CITY (of course they claim they can’t smell anything!!!) .

      At least when they go to a girl’s house presumably they are trying to impress, not at home, and don’t get me stated with the …never mind it’s just too gross, but suffice it to say the smells never end!!!!

      Log in to Reply
    • Kevin says:
      21 April 2010 at 3:23 pm

      March: I never smelled the Chocolate one but the ad freaked me out! CANNIBALISM…

      Log in to Reply
      • Tama says:
        21 April 2010 at 5:17 pm

        Oh, I know! That was was very weird.

        Log in to Reply
  8. meadowbliss says:
    21 April 2010 at 1:32 pm

    ‘A fresh, perky citrus opening and a segue to white musk’ makes it sound rather appealing in some ways. Miss kitty, your comment made me crack up–I’ve never had the pleasure of smelling a mildewed person.

    Log in to Reply
    • miss kitty v. says:
      21 April 2010 at 1:49 pm

      I guess I must be the only lucky one that always gets the oddly-scented people on the treadmill next to me at the gym. :) Oh, to add to the list, I often get the misfortune of being next to an elderly gentleman who smells not just like cigarette smoke and B.O., but also bad breath and mothballs. I’ve inhaled better smell combinations at the city dump.

      Log in to Reply
      • AnnS says:
        21 April 2010 at 1:59 pm

        My husband, a native Portlander, used to have code for bad smells. He would say : Hobo Power 1 (the least bad smell) to Hobo Power 5 (the worst of the worst).

        Log in to Reply
        • ggperfume says:
          21 April 2010 at 2:32 pm

          We could use his rating system in my neck of the woods too.

          Log in to Reply
        • ajuarez says:
          21 April 2010 at 2:32 pm

          That is so funny! my 16 yr. old son is too snobby to wear this stuff.
          He likes the old spice body spray, so does my 12 yr. old girl!! of course they smell good.:)

          Log in to Reply
      • ggperfume says:
        21 April 2010 at 2:27 pm

        No, you’re not alone, Miss Kitty! I too have smelled mildew in human form.

        Log in to Reply
        • ggperfume says:
          21 April 2010 at 2:31 pm

          . . . (hit post too soon). . . and the others on your hit parade: b.o., cigs, bad breath and mothballs.

          Log in to Reply
      • nozknoz says:
        21 April 2010 at 9:10 pm

        Oh, dear, I will never complain about my gym again!

        As for our local library, I had been away from the area for 12 years, and what I noticed when I came returned was that there were no longer any comfortable chairs – mostly just hard benches. I guessed that this was intended to keep people from sleeping there. It’s kind of sad when I think back to how much I enjoyed my hometown library when I was a kid….

        Log in to Reply
    • AnnS says:
      21 April 2010 at 1:58 pm

      Hang out in the public library for a little while. One is bound to wander in eventually. Ugh.

      Log in to Reply
      • meadowbliss says:
        21 April 2010 at 2:49 pm

        I understand the library smell thing. Too bad about people who invade one of my favorite smelling places. Last week while eating lunch in a restaurant I noticed immediately upon sitting down that there was a horrible hobo (great description-perfect) rank smell emanating from somewhere near me. I kept getting whiffs of ‘no shower for weeks’ and finally looked at the man adjacent to me, an elderly gentleman. He smelled so bad I could barely eat. I looked at his wife and wondered how she could endure being with him. Don’t people smell each other? Ugh is right. Teen boy smell is rank; my son played hockey and now coaches-ever smell a hockey locker room or a duffel bag about to be thrown (holding nose) into the wash machine? Axe is long overdue.

        Log in to Reply
      • Joe says:
        21 April 2010 at 2:58 pm

        Poor Ann. Febreez must be a staple in your environment. I’m not sure of the demographics of your town, but the issue you mention really has to be so much worse in our city, believe it or not, and almost impossible in larger cities. It’s quite a sad state of affairs that the public library has become the day shelter of our time; I’m sure this gets discussed ad nauseam on ALA listservs.

        Log in to Reply
        • AnnS says:
          21 April 2010 at 3:14 pm

          Yes, libraries do become a day time shelter. There is always a lot of conversion on listserves about how to handle smelly people – from ask them to leave to their civil rights are being violated. Our problem is mostly with old people or poor people (incl. children) who can’t afford to wash their clothes often enough or use decent detergents. Or maybe don’t bathe enough b/c of the cost of hot water. Normally they just get so used to their smell they don’t realize how bad they do smell. It is frustrating and funny and very sad too. The worst are really the crazy dog people who can’ t smell how truly offensive they are – clearly they are living with too many dogs and don’t like to walk them outside, capice? And I can believe that it is a much bigger problem in urban areas for sure – more poverty.

          Log in to Reply
        • March says:
          21 April 2010 at 3:14 pm

          Um….. stepping in here very gently to say that a) many of the homeless people in our urban area are mentally ill and have almost nothing in the way of mental-health resources or places to go, much less the faculties or facilities to bathe; and b) while they also frequent our library, sleeping or talking to themselves, I find them overall less irritating than the people who ignore the cell-phone bans (whom I’d like to Taser) and the mommies who let their toddlers run around screaming at the tops of their lungs. The homeless folks have few other options, particularly in extreme weather.

          Log in to Reply
          • AnnS says:
            21 April 2010 at 4:26 pm

            March – no toe stepping here – I’ve been an advocate for homeless issue for a long time. And I have no problem with the poor, as I have not that much money myself, and most of our patrons that we serve are low income. But sometimes it is still hard when they are smelly. And actually, it is not just the poor – the crazy smelly dog people are from all kinds of backgrounds. ;-)

          • ScentScelf says:
            21 April 2010 at 5:11 pm

            One thing I appreciate about our fine city is that you can find personal hygiene products in select restrooms of the main public library. Never even bothered to ask if it is official policy, or just a humane response. Nobody is forced to use; it is, however, available.

  9. Royal says:
    21 April 2010 at 2:06 pm

    I’ve tested this and thought it smelled super-generic fresh with a hint of vomit underneath. Their worst new release in a while, the new Rise that hit at the same time was much more agreeable for me. No need to own either though when I have Azzaro’s Pure Cedrat to fill my body spray-esque citrus and white musk needs. Instinct and Kilo are still the stars of the current lineup though.

    Log in to Reply
    • Tama says:
      21 April 2010 at 5:18 pm

      The “hint of vomit” made me laugh – I had to clean up after someone in my building the other day who had been sick freakin’ EVERYWHERE and for a couple of days I had that hint of vomit in my nose no matter what I was smelling.

      Log in to Reply
  10. ScentScelf says:
    21 April 2010 at 2:15 pm

    Daisy mentioned it first…yup, the unfortunate reality of many an “unadulterated teen scent” is that it HAS been adulterated, au naturale, by being recycled. Some days, those shirts should be declared “dead” before the sun has set, let alone found themselves pressed into use a second time. (And yup, Mals, even at 11…in fact, that would be the person most in need of following that rule in my house.)

    You’ve got to hand it to Axe…why did nobody go for the teen boys before?

    Log in to Reply
    • mals86 says:
      21 April 2010 at 2:50 pm

      Thank goodness, Gaze is wearing Old Spice deodorant these days.

      But if he forgets a day – by the time he gets home from school, he smells truly hideous. His teachers should get combat pay.

      Log in to Reply
      • AnnS says:
        21 April 2010 at 2:58 pm

        ;-)

        Log in to Reply
        • ScentScelf says:
          21 April 2010 at 3:38 pm

          You should have heard me when I was a teacher at a place planning a new school. “Locker room? Cool. But WHERE ARE THE SHOWERS!!!” Sheesh. All of those health classes and discussion about body changes and how to use deodorant (a cultural thing, btw, I know). But if we’re going to do that…can’t they at least have the opportunity to shower?

          Feet. Yorrrrk. We haven’t talked about the feet.

          Log in to Reply
    • AnnS says:
      21 April 2010 at 2:57 pm

      I think we just used to spray smelly teenage boys and their shoes, jeans, backpacks, etc, with Right Guard aerosol or LYSOL before. ;-)

      Log in to Reply
  11. tjoppie says:
    21 April 2010 at 2:46 pm

    Brilliant review Kevin! Love the beaux-arts nude pose echoing the AXE twisty swirl! My favorite AXE is undoubtedly Chocolate! A can of it sits among my collection of CdG colognes. Mad layering fun

    Log in to Reply
    • Kevin says:
      21 April 2010 at 6:33 pm

      tjoppie: never tried it…wonder if it’s still available….

      Log in to Reply
  12. Joe says:
    21 April 2010 at 2:55 pm

    This was a fun review, Kevin. Nice to know that cheap doesn’t always mean nasty. I’d say that in addition to your two teen smell options, there’s an unfortunate third category: (c) a strong mix of sweat and sebum that someone has attempted to cover up with too much cologne.

    I’m not around high schoolers, but am around many college students, especially those in their first year. Similar issues abound.

    I have to admit that the smell of Speed Stick in a locker room is a very evocative scent memory and occasionally I get reminder.

    Log in to Reply
    • CynthiaW says:
      21 April 2010 at 5:42 pm

      See…. that’s what I was going to say. I don’t know that I mind Axe, in and of itself, that much – it’s the combo of post-gym class adolescent combined with head-to-toe Axe (or anything really).

      I do feel bad for the poor boys though – here they are in junior high, their bodies have just gone haywire, they’re required to take P.E. and, while they dress out, there are no showers – so what’s a poor guy to do? Apparently, assail the nostrils of those around him with Axe and Tag in a desperate attempt to not stink too bad and impress girls at the same time.

      Log in to Reply
      • Julia says:
        22 April 2010 at 12:32 am

        I really feel for them, too. They are so awkward with themselves, around girls, around adults, it just makes my heart soft. And I’m not saying that just because my baby lost his last baby tooth today and will soon be crossing the threshold into adolescence.
        Am I the only one with a son who changes clothes three times a day and wears a uniform to school? I guess I should be thankful, but the laundry is a drag. I don’t even know where all of those clothes come from. I complimented him on a shirt today and asked where he got it and he told me he didn’t know, it just showed up. His older brother had an Axe habit but it wasn’t any worse than their sister’s Bath & Body Works phase. Our older son has developed pretty good taste, snagging Jubilation XXV and Chergui samples whenever he can. The little one (almost 13) only uses a scented Old Spice body wash and the same deodorant his dad wears.

        Log in to Reply
        • CynthiaW says:
          22 April 2010 at 9:31 am

          I don’t think that you’re alone – my neighbor has a 7 year old who changes clothes 3-4 times a day if she doesn’t catch him first and make him keep his clothes on. He’s very brand and fashion aware, too – his older brother couldn’t care less.

          Log in to Reply
    • Kevin says:
      21 April 2010 at 6:34 pm

      Joe: option three is bad. HA! Funny about the Speed Stick.

      Log in to Reply
  13. EauDeHumanity says:
    21 April 2010 at 5:04 pm

    I find Axe (or Lynx, as it’s known in the UK&Ireland) almost always has a top note of rotten egg, no matter what the fragrance. I suppose that could emanate from the wearers, too. That said, my husband wore “Africa” as a teenager, and it smelled pretty good on him.

    I don’t know what the ads are like in the US, but here they are nauseatingly laddish, the usual boring, predictable, soft-porn, playboy-brand cr*p I could really live without, although maybe others find them fun.

    Log in to Reply
    • redscorpio says:
      21 April 2010 at 10:06 pm

      I wondered if Axe was the same as Lynx- that is what it is called in Australia as well. Luckily my teenage boy has moved on from Lynx to normal deodorant (Nivea or the like) and now has his own bottle of Bulgari Blv Pour Homme. What an improvement! Makes a difference when they have a girlfriend they want to get close to!

      Log in to Reply
      • debbie says:
        22 April 2010 at 12:03 am

        It certainly looks like Lynx- my son wears the chocolate Lynx and it smells so nice in the bathroom after he has sprayed it.

        Log in to Reply
  14. dissed says:
    21 April 2010 at 5:10 pm

    I’m a resource teacher in an elementary school, and let me tell you: on fifth grade boys, Axe deodorant beats hell out of nothing at all.

    Log in to Reply
    • mals86 says:
      21 April 2010 at 5:20 pm

      Amen.

      Log in to Reply
  15. Daisy says:
    21 April 2010 at 5:42 pm

    sigh….I’m so happy that I have a teenage GIRL who has always loved bathing and has a taste for moderately applied high-end fragrances…I’ll always remember when she asked me, way back in 9th grade, “boys get better smelling, right? WHEN???” I told her to take heart; that they mostly started smelling better sometime during college.

    Log in to Reply
  16. meadowbliss says:
    21 April 2010 at 6:17 pm

    Wish I was your daughter. I’d be bathing in Chanel and rooting around in mom’s fragrances. Isn’t she a lucky girl? With mom influence such as yours she’ll probably have her own perfume blog someday.

    Log in to Reply
    • Daisy says:
      21 April 2010 at 6:37 pm

      yeah, I can see it now : Great Perfume and Italian Baroque Art .
      A blog about smelling good and dissing Borromini……maybe not. ;-)

      Log in to Reply
      • mals86 says:
        22 April 2010 at 10:14 am

        Oh, I dunno, I’d read it!

        Log in to Reply
  17. Bela says:
    21 April 2010 at 7:14 pm

    Testosterone is the cause of male stinkiness – nothing anyone can do about it. Learned that years ago in biology.

    Nothing else to say on the subject. LOL!

    Log in to Reply
    • Kevin says:
      21 April 2010 at 7:42 pm

      Bela: thanks for the brevity of your comment! After reading some of the above…I’m thinking about skipping my tea/snack this evening! HA!

      Log in to Reply
  18. rewong says:
    21 April 2010 at 8:54 pm

    a little bit goes a long way… axe is strong stuff

    however, I would rather be able to smell axe from the guy’s locker room than stinky sweat.

    Log in to Reply
  19. k-scott says:
    21 April 2010 at 9:52 pm

    What a funny review- especially with the picture montage at the beginning!. You never fail to crack me up Kevin. :)

    Log in to Reply
  20. Butterscotch says:
    21 April 2010 at 9:52 pm

    i am an 18 year old male and i cant stand axe on guys it is like one of the worst stench ever I like guys who were versace pour homme or gucci pour homme or even go old skool with pour misour chanel
    why are the selling this shit !!! why when i was in middel skool like 5 years ago i did not like it at all. But then i was always wearing coco madomosille chanel! if they wear nicer smelling cologns maybe they could get the girl! axe is cheap cheap cheap no good it make me get a horrid headach!

    Log in to Reply
  21. Butterscotch says:
    21 April 2010 at 9:53 pm

    And by the way i only wear eau de parfum or pure parfum!

    Log in to Reply
  22. Butterscotch says:
    21 April 2010 at 9:56 pm

    But the problem with some guys are that they spray half the bottle and when it comes to bo or half a can of axe quite frankly i rather smell bo! I cant stand this one or any of the axe

    love, Butterscotch

    Log in to Reply
  23. kaos.geo says:
    21 April 2010 at 10:39 pm

    Let’s face it, the guys at Axe know their thing…
    I mean when I was 15 YO (and this was 22 years ago) Axe first launched here in Argentina… I remember going with a friend to buy it.
    They had only 3 scents Marine, Epicee ans Musk.
    I chose epicee for winter and when summer came I went for marine… Musk was toooo much. (sweet and powdery).

    So what I mean is they’ve been in the business succesfully for so long!

    Lately I find that they tend to put too much of what I can only describe as a Calone-clone in fagrances, but they keep up with trends too, and they released a couple of foody chocolate smelling things.

    Teen girls love it. And I agree 100% with Kevin’s review… twist is a winner.

    Although I find all of Axe scents too intrusive to use with my fragrance wardrobe ( I am currently using Adidas’Fair Play as my current deodorant, much subdued than Axe) I can see myself buying one of these as a quick “all-purpose” fragrance for a summer long-weekend.

    Log in to Reply
  24. www.mybeautyblog.de says:
    23 April 2010 at 6:41 am

    This is weird.

    Toady I have a sample of Amouage Dia Rose on my arm, which smells pleasently like my mom. And then I read about AXE and school and the smell raises in my nose – Jesus!
    Locker rooms, smoking behind the fence of the school, hidden; wearing Amarige.
    The kids I saw a few days ago in the bus, hard hit by acne and puberty.
    I started then to think about if I want to have kids – they all hit puberty and if they come after me, I will have to lock them inside.

    And with all this, the mommy scent on my arms – this is really weird. Some years ago I could speak with everyone, every age, now I just do not understand them. I even have problems with people who are 4 years younger then me.
    And I rather like Amougae (which I do not love) then Axe.
    I guess I am grown up!

    About AXE, I work very well with their PR agency in Germany – there is no nose, but it is Ann Gottlieb and her agency, who create the “concept”. AXE is spending a fortune on advertising, e.g. tehy offe a VIP Lounge in Hollywood with and for A proms.

    Log in to Reply
  25. cologneluvr says:
    28 May 2010 at 7:02 pm

    I must admit, I am a middle-age gentleman and I love all fragrance products, so this means, I really do like Axe products especially the bodysprays! I am not afraid to try anything, and who knows, you might find a new favorite. I have and like Axe Twist and I just bought Axe Music and will try it tomorrow. There is nothing wrong with trying new colognes no matter whom they’re marketed to.

    Just my two cents worth…lol.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

From NST at Twitter

  • "Cartier Perfumer Mathilde Laurent Shares Her French Beauty Essentials" (vanity fair, hat tip to kevin!) https://t.co/qsMjKpmme3,
  • "What's that smell? New 'Corpse Flower' in full bloom at Nashville Zoo" (fox 17) https://t.co/QlPVyWVOq1,
  • Updated info on Costume National Supergloss https://t.co/fDSO0qQHen,
  • I am a day late but you can still enter: "Kraft Singles is giving away grilled cheese-scented incense to celebrate… https://t.co/8T64EZUJmy,
  • @Counselor_Gal44 I don't always, but I really like these bottles so I hope I like at least one of this set!,

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

24 April ~ swapmeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2021 Now Smell This. All rights reserved.