A friend recently complained that her co-ed gym smelled like cheap perfume and strongly scented deodorants, and she blamed it all on: men and AXE. I bristled. I’ve smelled my fair share of badly (and powerfully) scented women’s body products, and AXE is not simply a “man thing”…women like it too.
A recent radio report dealing with AXE’s environmental problems in California (AXE was forced to reduce the quantity of propellants in its sprays to comply with clean-air standards) also featured interviews with AXE-loving high school girls. Yeah, “the boys’ locker room reeks of AXE” but the girls “love it.” One girl said: “…you smell it (AXE) and you’re, like, drawn to it; it smells so good.”
I’ve certainly made fun of AXE, and men’s grooming habits, in the past. I chuckled as I read Twist’s “instructions”: spray on underarms, chest and neck (apparently some overzealous boys apply AXE in places no deodorant body spray should ever touch); but I realize there are more important things to get riled up over than deodorant body sprays. So, let me mention a few positive AXE qualities:
2. AXE reduces teen stench. (When it comes to “smelly,” there’s smelly from: 1. a vile brew of sweat, sebum and bacteria; and 2. overuse of cologne and/or scented deodorant. Like the hormonal, grooming-obsessed teen I once was, I choose perfume smelly over sweat smelly every time.)
3. AXE supplies a $4.99 fragrance for people who can’t afford expensive perfumes (like cash-strapped teens). Enter: AXE Twist, the newest AXE scent.
AXE says Twist contains “citrus” and lime, cedar and sandalwood. I smiled at the ad copy “Girls get bored easily. Combat dating game monotony with new AXE Twist, a fresh fragrance that changes over time to keep girls interested.” The “world-renowned fragrance experts” responsible for Twist apparently never heard of top, middle and base notes, perhaps having concentrated on single-note fragrances full-time.
Twist starts off smelling like "fresh" lemon juice, citrus candy and orange-lime peel. Though the citrus isn’t real, it smells good and does not turn sour or go stale over the course of the hour or so the fragrance is active. You heard me right: after a fresh, perky citrus opening and a segue to white musk, the Twist fragrance fades and stays close to the skin. This is the nicest smelling, least obnoxious AXE fragrance I’ve ever encountered, and if I had a teen nephew or, gulp, son, and he begged me to stock his medicine cabinet with AXE, I’d buy Twist — and pray it stayed in production. And if the AXE cans weren’t so damned flammable and combustible I might even consider getting some AXE Twist for myself to use on a, let’s say, safari or high-altitude trek (Twist is convenient for “roughing-it” travel — serving double-duty as fragrance and deodorant).
AXE Twist Deodorant Bodyspray is $4.99 for 4 oz. Twist is also available in deodorant, antiperspirant, and shower gel.
Note: top image is Academic male nude by Jean Baptiste Wicar, via Wikimedia Commons.