At the Paris couture collections, the delicious aroma of Chanel's latest exclusive juice, say, fills the air – a marketing opportunity that the big fashion houses are unlikely ever to miss. At London Fashion Week the smell of fish pie is a more likely olfactory experience. While no one should complain that the sponsors behind the latter event attempt to feed invitees – food! How refreshing! – or that said food is invariably delicious – thank you, Topshop, for that – there are those who might suggest that such potent gastronomic delights are unlikely, ultimately, to sell many clothes.
— From Ready to Wear: Curiosity rarely extends to what the fashion fraternity might smell like at The Independent.