• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Smaller sizes

Posted by Robin on 10 February 2010 70 Comments

Though the fragrance market has been challenged, there are areas that are resonating with consumers. Smaller sizes are becoming an increasingly important option today. What’s encouraging is that they are not just working in women’s scents or new fragrances…we are also seeing growth in smaller sizes for both women’s and men’s fragrances (one ounce and smaller) and classics, as well as new scents.

— Karen Grant of The NPD Group, quoted in Good Things Come In Small Packages at Happi.

Filed Under: perfume in the news
Tagged With: fragrance sales

Advertisement


70 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. pyramus says:
    10 February 2010 at 10:16 am

    I would buy even more than I currently do if I could get everything in 15-mL spray bottles. I have no use for 100 millilitres of something; I’ll never use it. And lots of niche scents are available only as 200-mL bottles, which is completely insane. I even have trouble these days justifying a 50-mL bottle: sometimes the availability of a 15, or even a 30, is what tips me over the edge into a purchase.

    Log in to Reply
    • Daisy says:
      10 February 2010 at 10:25 am

      Pyramus–I agree in general–there are a few things that my greed insists that I hoard the whole 100ml —but most things 10 to 30ml is plenty. Which is why the google scent-split group is so amazing! Have you checked it out? It sounds like just the place for you.

      Log in to Reply
      • rickbr says:
        10 February 2010 at 10:46 am

        Daisy, which group is this one at Google?
        I’ve been buying a lot of decants recently. They fit at my budget and in the space of my wardrobe. And, besides that you can finish with them , they very portable.

        Log in to Reply
        • Daisy says:
          10 February 2010 at 10:59 am

          I make 10ml “travel size” decants of many of my FBs just for that portability factor—mornings aren’t my best or most organized time of the day and it’s nice to be able to grab a 10ml on the way out the door. I gave the email for the group below—and Robin hasn’t smacked me yet, so think about joining (it’s free, no obligation—but temptation abounds!)

          Log in to Reply
          • rickbr says:
            10 February 2010 at 11:05 am

            Daisy, i’ve saw your comment and made my subscription. I hope they accept me :)
            I know that the decanting world is very tempting. I’ve received today my decant of el attarine (so lovely, an arabie with fruits instead of spices), and I’m still waiting ansiously for my decant of Spiritueuse Double Vanille.
            I think i’m becoming a decant ho rsrs

          • Daisy says:
            10 February 2010 at 11:13 am

            Ha! you’ll be in good company! The scent-splits group is loaded with decant hos.

      • meadowbliss says:
        10 February 2010 at 10:54 am

        Thanks for that link, Daisy. I have many FB’s collecting dust, and although I know there are sites for splits I’ve not heard of this one. Btw, It may be stunningly beautiful out and even pristine, but I’m way past that. Here in the mountains, in a very small town, cable doesn’t stand a chance, roads are impassable, and unless you are of the pioneer spirit, which I am, it can get to you. Thank goodness for Hulu!

        Log in to Reply
    • Robin says:
      10 February 2010 at 10:39 am

      I’m very surprised at how few niche brands have caught on to smaller sizes, although a few have introduced them recently.

      Log in to Reply
      • Joe says:
        10 February 2010 at 12:43 pm

        I’m particularly glad that Parfumerie Generale has added 30ml bottles to the line. And of course, it’s awesome the PdN has always been ahead of this curve.

        Log in to Reply
  2. meadowbliss says:
    10 February 2010 at 10:24 am

    I agree. I’d definitely be pulling out the wallet if I could buy 15 ml, too! My little vault is overflowing w insanity–FB and samples.
    Robin, I know you’re in a small town in PA, but I think you’re more towards Philly–isn’t the weather lovely? Time for cocoa and snuggling….I’m near Pittsburg, but it may as well be Alaska.

    Log in to Reply
    • Daisy says:
      10 February 2010 at 10:27 am

      EEK! we must be neighbors— I live in Michi-laska.
      No school today :-)

      Log in to Reply
      • boojum says:
        10 February 2010 at 11:04 am

        So unfair… our schools NEVER close. Ever.

        Log in to Reply
        • Daisy says:
          10 February 2010 at 11:14 am

          Sorry Boo— wish I could share my snow-day with you. :-(

          Log in to Reply
        • mals86 says:
          10 February 2010 at 12:18 pm

          My kids have been out of school for NINE DAYS RUNNING. If they don’t finish each other off, I may have to do it, just to get a little peace!

          Or they could just go back to school for a couple of hours a day… we’re very mountain-rural, and the buses can’t make it down all the back roads — because, obviously, neither can the plows. So even though I can get to work, there’s no school…

          Log in to Reply
          • Daisy says:
            10 February 2010 at 12:46 pm

            couldn’t your basement need cleaning out? or maybe some closets? I find that sort of announcement usually produces a nice period of complete silence…..

          • Absolute Scentualist says:
            10 February 2010 at 12:49 pm

            No school here on the western half of Michigan either, due to all that lovely lake effect snow. *shudder* It was definitely a comfort scent morning to get through today. SOTD = Laura Tonatto Plaisir in a very portable 8ml decant. It’s fantastic.

            I love the one ounce option for fragrances I like but don’t love enough to burn through a 100ml bottle. I bought gift sets of Halle, Believe and Love’s Baby Soft all for half off after the holidays and spent what I’d normally spend on *one* department store frag and got all three. Small sizes are great not only for sampling/owning a frag, but can sometimes save me from buying an fb since testing them in person just isn’t an option here. CDG’s Daphne was tempting as an fb purchase… Until I tested it and discovered there’s definitely something in there that more than disagrees with me. Phew and money diverted elsewhere. Viva la teensie tiny bottle! I’ve still got a By Kilian set to get into, which is quite exciting as they were a company whose absence of smaller bottles just gnawed at me for months until these and the travel atomizers came along.

    • Robin says:
      10 February 2010 at 10:32 am

      It is absolutely stunningly beautiful outside. I hate snow though, I’d trade it in a second for mid-spring.

      Log in to Reply
      • Evil Emma says:
        10 February 2010 at 10:35 am

        I’m in the DC area and it’s 3 days now that I have been out of the office due to weather. Daisy, what is this google scent splits you speak of?

        Log in to Reply
        • Daisy says:
          10 February 2010 at 10:39 am

          Robin, I don’t know if it’s okay to provide the contact email here? Please remove if it’s not appropriate. Apologies in advance.

          [Ed note: removed link because site was being flooded. Sorry]

          Perfume addicts (like me) splitting up bottles of whatever strikes their fancy. It’s pretty cool.

          Log in to Reply
          • Evil Emma says:
            10 February 2010 at 10:44 am

            Thank you!

          • alltheprettythings says:
            10 February 2010 at 10:47 am

            Thanks, I signed up. :)

            The snow is just starting here, but all the schools were cancelled yesterday.

          • rickbr says:
            10 February 2010 at 10:55 am

            Daisy, thank you!!

          • poshnerd says:
            10 February 2010 at 12:20 pm

            Thank you, Daisy!

          • Robin says:
            10 February 2010 at 12:26 pm

            Sure, no problem.

          • Aleksandra says:
            10 February 2010 at 12:40 pm

            I applied as well – I’ve been so sad looking at my 100mL bottles that I will never ever finish off. I hope I get approved! Daisy will be responsible for a big influx of applicants. :)

        • boojum says:
          10 February 2010 at 11:08 am

          Just be prepared to wait a few days…someone has to approve it, and that doesn’t always happen right away. I think it was about 3 days before I could get in.

          Log in to Reply
          • rickbr says:
            10 February 2010 at 11:13 am

            Hi boojum! I think i was lucky, it looks that it was someone online at this time and approved my subscription. I hope i don’t find something so tempting there at this moment rsrs

      • Daisy says:
        10 February 2010 at 10:36 am

        oh yes, I was admiring the pristine beauty of the neigborhood this morning at 6:30—–while the CEO was snowblowing out the driveway. I plan to go outside….sometime mid-April….. ;-)

        Log in to Reply
        • OperaFan says:
          10 February 2010 at 12:25 pm

          Hi Daisy – I get angry too about that issue.
          My guess is that companies expect to make the same $$ profit off each item they sell, regardless of size. That’s why the smaller sizes have such inflated price tags. For example, if the 15ml cost $10 to produce and the 100ml cost $40, by $35 for the 15 and $65 for the 100, they’d be making the same profit over their cost.
          Guess that’s the incentive for buying the larger sizes…

          Log in to Reply
          • OperaFan says:
            10 February 2010 at 12:31 pm

            Oh Dear – This was meant to be a response to Daisy about being angry at the inflated pricing of the smaller sizes! Sorry… But, since I’m here – over here near the Jersey shore, we’re currently being hit by freezing rain waiting for the 2nd wave of noreaster to hit….

      • rickbr says:
        10 February 2010 at 11:01 am

        Robin, we can swap weather rs Here the weather is on the last days hot, sunny, bright, very, very warm :S I just want some cold days, i can’t stand hot weather anymore

        Log in to Reply
        • Robin says:
          10 February 2010 at 12:25 pm

          Happily!

          Log in to Reply
    • kalynna says:
      10 February 2010 at 1:20 pm

      I was complaining about our “cold” weather this morning… it’s 50 degrees and partly cloudy here…sorry guys, guess I should be thankful :)

      Log in to Reply
      • Daisy says:
        10 February 2010 at 2:16 pm

        LOL yeah! you better watch it!! hahaha it’s all about what you’re used to I guess…..I’m sitting here moaning about 10″ of snow in the last 24 hrs….and poor Boo would love to ONLY have 10″ of the white stuff. (she might smack me but she’d smack you harder! ) 50 degrees sounds kinda nice today….. ;-)

        Log in to Reply
        • boojum says:
          10 February 2010 at 3:57 pm

          Oh, we did get only 10″…but they closed your schools for THAT? I can understand it in very rural areas, or down south where it’s not common enough to put the $$ into plows, but you’re in MI!

          Log in to Reply
        • kalynna says:
          10 February 2010 at 7:23 pm

          Lol, I grew up near DC, and they would close schools for the THREAT of snow.

          Log in to Reply
  3. boojum says:
    10 February 2010 at 11:07 am

    Yay, they’re taking note! Now if all the rest would just jump on board…I’d be living in a cardboard box. :D Actually, I’d probably be better off, because I could buy if/when I wanted rather than having to grab the opportunity when a split comes up.

    Log in to Reply
  4. rickbr says:
    10 February 2010 at 11:15 am

    What i don’t understand is why some brands, like Hermés, do 15ml of their fragrances as gifts, not for sale items. The 15ml version of kelly caleche is nice. I’ve already saw the 15ml version of the un jardin series, and it looks that they’ve made now 15ml versions of the eau des merveilles and elixir des merveilles.
    What i hope is that the brands do more 15ml versions, but that they don’t charge them as 30ml versions

    Log in to Reply
    • Daisy says:
      10 February 2010 at 11:29 am

      that’s the gripe I have with the smaller sizes—the price per ml is usually shamefully inflated!!! Then I just get ANGRY!

      Log in to Reply
      • OperaFan says:
        10 February 2010 at 12:29 pm

        Oops! My reply got moved up 2 threads above. It’s following your response about leaving your house in April! Here’s what I said:
        “Hi Daisy – I get angry too about that issue.
        My guess is that companies expect to make the same $$ profit off each item they sell, regardless of size. That’s why the smaller sizes have such inflated price tags. For example, if the 15ml cost $10 to produce and the 100ml cost $40, by $35 for the 15 and $65 for the 100, they’d be making the same profit over their cost.
        Guess that’s the incentive for buying the larger sizes…”

        Log in to Reply
        • Daisy says:
          10 February 2010 at 12:36 pm

          I saw, and knew what you were talking about. As much as I’d love to buy (almost) everything in a 30ml—it KILLS me to pay so much more per ml than the large bottles—which is why I love splitting. I might not feel that way if I was very interested in the bottles. For the most part, I think bottles are nice but I’ll not pay extra for it—plain little atomizers are fine and dandy! The exception being the Amouage bottles…and I know that’s just the color (I freely admit to my spinelessness when it comes to Amouage bottles.)

          Log in to Reply
          • boojum says:
            10 February 2010 at 3:59 pm

            Hey, right there too…that’s why I did the Lyric split even though *gulp* I’d never done one before. Start big, right? :D

          • OperaFan says:
            10 February 2010 at 3:59 pm

            Speaking of Amouage bottles – aren’t the new mini collection bottles tempting? (Evil of me to suggest, I know…)

          • Daisy says:
            10 February 2010 at 4:22 pm

            Boo —yeah, scary one to “break yourself in” with…but you did a fabulous job! Everybody was pleased as punch to get some and you didn’t end up with a peptic ulcer or anything!
            Opera —-oh yes, they are beautiful and yes, you are EVIL to mention them ! ;-)

    • Robin says:
      10 February 2010 at 12:26 pm

      Luckily though, the 15 ml Hermes often show up for sale at discounters or on eBay.

      Log in to Reply
  5. Suzanne941 says:
    10 February 2010 at 12:02 pm

    I finally tipped over the edge of madness when my dearest gifted me w/31 Rue Cambon for Xmas…and it’s 200 ml! I could bathe in the stuff! I love the smaller bottles. I’ll never use all that on top of all the other FBs I have. I had to see it to believe it.

    Log in to Reply
    • Robin says:
      10 February 2010 at 12:27 pm

      Really do think Chanel would sell way more of the Exclusives if they made them smaller. It’s crazy.

      Log in to Reply
      • boojum says:
        10 February 2010 at 3:59 pm

        But then they wouldn’t be exclusive!

        Log in to Reply
        • Daisy says:
          10 February 2010 at 4:23 pm

          yeah, then they’d just be Chanel Les Really Easy to Get and Use Up.

          Log in to Reply
  6. Joe says:
    10 February 2010 at 12:41 pm

    I like to think the execs and marketing geniuses have been reading perfume blogs like NST. :D

    Log in to Reply
    • Robin says:
      10 February 2010 at 1:36 pm

      Doubt it, but nice to think so!

      Log in to Reply
  7. megank4 says:
    10 February 2010 at 1:38 pm

    Definitely.
    Miniatures are not enough (and often don’t seem to smell the same as full size, for some strange reason). I guess 30 mL are okay, but their price is often so close to 50, why not get 50, and then only 10$ for 100 so I end up with 100 mL and only use about 25. Sigh.

    Log in to Reply
    • Joe says:
      10 February 2010 at 1:47 pm

      Hahaha… I can appreciate your way of thinking (it’s so SENSIBLE, obviously), but unless I’m selling some off, I really, REALLY try to avoid the temptation to go for 100ml.

      Log in to Reply
      • Daisy says:
        10 February 2010 at 2:18 pm

        See? that’s what I do….I’m SAVING money by buying the big bottle!!
        Megan understands…..

        Log in to Reply
        • Joe says:
          10 February 2010 at 2:57 pm

          And while you’re buying ONE 100ml bottle, might as well buy at least one or two more, right? To SAVE MONEY on shipping… so you don’t have to order them separately in a couple weeks. Am I doing this correctly? :D

          Log in to Reply
          • Daisy says:
            10 February 2010 at 3:17 pm

            I see you’ve thoroughly read my instructional manual….

    • fluffypuppy says:
      10 February 2010 at 4:29 pm

      I know! Or if I really like something, I get scared that it will be reformulated or discontinued–or if it’s already been discontinued I get scared it will become impossible to find. So I not only buy the biggest bottle I can, I buy a backup bottle and a backup-backup bottle. And then I end up with more than I could possibly use, even if I wore it, bathed in it, and brushed my teeth with it for the rest of my life!

      Log in to Reply
  8. Fragrantmoments says:
    10 February 2010 at 2:18 pm

    With all the travel restrictions you would think the fragrance industry would have jumped on this by now. But i think its a case of being challenged with meeting a trend without cutting off their noses so to speak. I think Fresh’s approach, launching a collection of their best sellers in 1 fl oz sizes, offers a nice medium. Nowadays people want value and they want it at a good price. A great smelling scent at a reasonable price and it fits in my gym bag or my carry-on, that’s value folks.

    Log in to Reply
    • Robin says:
      10 February 2010 at 4:13 pm

      Yes…I do think at Sephora esp. there’s been an explosion of travel sizes & roll-ons. But clearly many brands don’t want to hop on the bandwagon.

      Log in to Reply
  9. GalileosDaughter says:
    10 February 2010 at 2:54 pm

    LOVE smaller sizes. I absolutely am more willing to buy a fragrance if it comes in a smaller size (with a corresponding smaller price, of course). I prefer buying a smaller bottle for a lot of reasons: smaller price, portability, and the feeling that I might actually use it up, rather than having it go bad before I can go through it all.

    Log in to Reply
    • Robin says:
      10 February 2010 at 4:14 pm

      Yes — always nice to think you can use something up in your lifetime!

      Log in to Reply
  10. jo says:
    10 February 2010 at 6:04 pm

    boy o boy–would I love small sizes !!! I am spending my entire retirement fund on good-smellin’ things. somethin’s gotta stop me…..if anyone else found the address of that web-site, then, please send it to me. that way, my kids won’t have to support me when i get really really really old……….

    Log in to Reply
    • Daisy says:
      10 February 2010 at 6:46 pm

      Hi Jo, send me a quick email at Daisyloo82 at gmail dot com

      Log in to Reply
  11. Tama says:
    10 February 2010 at 8:05 pm

    My greedy-gut self tends to want the big bottles, and they do save money. But for the most part I would rather be able to buy a couple of smaller ones. I would definitely fork out for a collection of the Les Exclusifs in smaller sizes!

    Barney’s is having a freebie gift sample bag giveaway this week (Thu Fri Sat) with $175 fragrance/beauty purchase and I am such a sucker for that kind of thing! I am doing all kinds of math to see what to buy. lol
    I think Le Labo Rose 31 is in my very near future….

    Log in to Reply
    • Robin says:
      11 February 2010 at 9:44 am

      thanks for the tip!

      Log in to Reply
  12. Absolute Scentualist says:
    11 February 2010 at 1:52 am

    I love the Sephora roller ball sizes. I just snagged some Juicy Couture Couture Couture (it feels so ridiculous to write that out) and liked it quite a bit. Perhaps even enough to spring for more of the line. And the By Kilian set? If you add up all the perfume by the ounce, you’re getting a far better deal with the set than just buying *one* full size bottle of perfume since you’re not paying for that silly eccentric packaging. :)

    If I know I’ll go through a fling where I’ll be practically bathing in a perfume for a time, like Natori for instance, I’ll buy the large bottle, while some of my larger bottles are regularly used up every couple years i.e. Angel, Fracas and the like where the honeymoon phase has ended and we’ve just settled into a regular and comfortable fragrance/wearer relationship. But there’s lots of perfumes I’m happy to own in a smaller and less fancily packaged size to take them for a more dedicated test run where I can spritz rather than dab.

    Log in to Reply
    • Robin says:
      11 February 2010 at 9:45 am

      I can’t think of anything on earth I wouldn’t rather have in 30 ml than 100.

      Log in to Reply
      • Daisy says:
        11 February 2010 at 11:11 am

        clearly the Greed Center of your brain is malfunctioning…..and mine is overactive….

        Log in to Reply
  13. Celestia says:
    11 February 2010 at 2:03 pm

    Last year we were up to our ears in snow for the longest time. This year, when we are hosting the Olympics, there’s no snow. Sob!
    Last Xmas, Ralph Lauren put out 30 ml bottles of his men’s Polo line for $25 Can. This was genius because they made great stocking stuffers, let alone gifts, and kids could afford to buy them for ther dads! Besides, smaller bottles are so cute and they fit in your purse.

    Log in to Reply
    • Robin says:
      11 February 2010 at 2:17 pm

      You can have all my snow. Right now.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Are Food-Enhancing Perfumes the Next Big Thing?" https://t.co/lMwbgRJsZx,
  • "Want to smell like the King? HSN just launched new Elvis fragrances ahead of the upcoming biopic" (usa today via y… https://t.co/F0tGRAQHWz,
  • "When Did Perfume Stop Being About Sex?" (NYT) https://t.co/jsrU9KcVQc,
  • Updated info on Hermès Eau de Basilic Pourpre https://t.co/kfFFCnRZcG https://t.co/mDAZi9Isy1,
  • "FKA twigs Stuns as New Face of Viktor&Rolf’s Fragrance ‘Good Fortune’" (glitter) https://t.co/HcCwzpWDfS,

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.