Lancôme will launch a new Trésor In Love, a "fresher and younger" interpretation of the iconic Trésor fragrance (1952),* in March.
Trésor in Love was developed by perfumers Dominique Ropion and Véronique Nyberg; the notes feature bergamot, nectarine, pear, peach, rose, jasmine, violet, woods and cedar.
Lancôme Trésor In Love will be available in 30, 50 and 75 ml, concentration unknown.
(quote via moodiereport, additional information via vogue.fr)
* Huge mistake, sorry! There was a Lancôme fragrance called Trésor in 1952, but it is long discontinued. The modern version, by perfumer Sophia Grojsman, launched in 1990/1991.
fresher and younger EVERYTHING!
Seriously. Ya know, last year I was all, “Who cares what the department stores are pushing, if you don’t like it, don’t worry about it!” Which I still carry to an extent, but I understand and now share the annoyance at all things, yes, “young and fresh.” Marketers give no one any credit. >:(
Yep.
Well, the “fresher and younger” reboot was well played by No.5 Eau Premiere and Shalimar Lite; I’m happy to give this one a shot.
True — younger and fresher isn’t ALWAYS bad.
This doesn’t sound promising yet another flanker.Why does everything have to become younger and fresher.I wonder if the younger people can’t handle a proper fragrance loaded with personality.They need it watered down and sprinkled with sugar.
Usually, yes.
Just tossing in my two cents: I think things like this – the “fresh” this and “modern” that appeal to the younger set simply because they’re undemanding and relatively simple; they tend to smell like things easily identifiable by the crowd they’re marketed to. Abstract scents like Chanel No. 5, Joy and the like pose a challenge because they aren’t so literal, so to speak, and take a little while to decipher and understand.
Yes indeed, well put. Hence, perhaps, the flankers to Miss Dior. The original is an acquired taste; the flankers are much more legible. Also, I wonder if fragrance houses believe that younger folk are always wanting to try something new and are less likely to find and then stick with a single product. .
Hey, I wouldn’t care about watered down flankers (training wheels?) if they at least kept the good, original stuff around. And Aleta’s right on about some of them not being bad at all.
Didn’t realize Trésor had been around since 1952. I need to give that a smell next time I pass thru Macy’s. I only assume the original still does well given the massive marketing push it gets.
1952? That’s a good run without being flankerized! I guess it’s due, lol!
It was NOT 1952, my error, and also there have been numerous flankers!
ACK! See my correction above.
Hey, it happens. No worries! 1991 sounds more like it.
It does happen, but still, that’s a particularly stupid mistake. Really glad you said something!
Yes, I remember the huge displays in the department stores when it came out. They had huge upside-down pyramid bottles lining the escalators. I was too young to be very interested in perfume at the time, but I always thought those bottles were pretty.
If “younger and fresher” weren’t the kiss of death, peach, pear and nectarine would cover it. Blech.
True!
I’m stunned. I didn’t realize Tresor was so old. I think my mother wore it in the 80s. That is probably why I don’t like it.
It is not that old. This is one of the stupider mistakes I’ve made…I knew it was by Sophia Grojsman, and she was not making perfumes in the 1950s!
Just read your update. I guess my mother wore something else in the 80s, but I do remember a bottle of Tresor on her dresser. Must have been in the early 90s.
“Fresher, younger”. Oy. Bite me. Okay, here’s something nice to say. The black satin rosette is very pretty.
LOL…yes, it is cute.
I really like the bottle. I would be willing to try this based on that alone. And yes, I judge a book by it’s cover. (Keep in mind this kind of thinking works for me–I also pick winning football teams by their outfits, and have a nearly perfect record. And I blame that one time on a technicality.)
I pick racehorses by their names or color of their silks, and have always rooted for the Miami Dolphins and St. Louis Cardinals because of their outfits.
I wore Tresor when I was 19 and loved it, man. The college boys liked it, too. Fresher and younger my buns.
LOL!
You ladies must be old ;P.
Watch it buster.
(Snort) They keep lowering their target age with every “younger and fresher” ad; we’re not old, we’re just over age 8.
I think they should go whole hog and just make it smell like a diaper wipe–how much younger and fresher can you get? (Secretions Magnifique being little too far back in the lifecycle.)
LOL!
Snort!
Interesting, because that’s exactly what I thought Ma Dame smelled like: a diaper wipe. But maybe that’s just me.
At least the bottle isn’t attempting to be young and fresh: no graffiti, no tattoos.
snort! and Ack!! all at the same time.
Well, I know at least one person who will be excited by this news… my mother! Lancome is the only brand she gets excited about- she gave me her bottle of vintage Chanel No 5 parfum because she couldn’t stand it!
Lucky you on the vtg No. 5… my mother wore it when I was growing up, which seriously narrowed my own perfume choices when I was younger!! These days, I love it.
(Warning, blog hijack – Ari, I think you sent me a message at my gmail account, and somehow I deleted it… could you find it and send it again?? tks. I think it was something about my wordpress blogroll being thin – which is because my blogspot list did NOT port over – but I don’t remember the rest of it. Eek. End hijack, and I apologize.)
No worries Mals, I just re-sent it! Thanks for letting me know, I was wondering if you had gotten it. Unfortunately I have no perfume associated memories for my mom 🙁 I believe she also has a bottle of Cashmere Mist, but I’ve never detected it on her. How fabulous, to have a mother who wore No. 5.
I don’t either. My mom likes perfume, but my dad hates it and won’t give it a rest. He even grouses about her hand soap, her deodorant, sunscreen, shampoo…you get the idea. So she doesn’t wear anything.
I hope she retorts that it’s hardly her fault if her shampoo, hand soap, deodorant, and sunscreen all come scented! It’s harder and harder to find any of those products unscented.
No, she dutifully keeps trying to find the offending “scent” and eradicate it. I’d bet anything it’s the deodorant…that stuff has become completely obnoxious, almost worse than what it’s meant to cover. I’m glad allergies sent me running to the more natural products which, happily, are also nearly unscented.
Guys, my dad practically pitched a fit if there was anything but Ivory bar soap in the house…. not that he was opposed to scented anything, but it was still a bit much.
Nor do I. My mum has never worn perfume, doesn’t understand its appeal. I only have perfume memories of my grandmother. Tresor used to be her signature scent, actually.
Get ready for this one- I`m a SERIOUS perfumista w/ a mom who can`t stand fragrance, yet she was given an ounce of #5 parfum as a wedding gift a few decades ago.She never opened it, had not one galpal that was interested, so one girlfriend gave it to her house lady!!
What a tragedy!!!
I think we need to start a support group for those who’ve witnessed beautiful vintage Chanel get tossed away or given to those who can’t appreciate it. Seriously, if anyone has an ‘old, musty’ bottle of Chanel I will gladly take that off your hands.
I can’t stand any chanel ( vintage or not ) either 🙂 So, I undestand your mother and I strongly support her :)))
Tresor was actually the first ‘real’ perfume I wore. I remember buying a bottle of the EdT to wear to a spring formal when I was 14. Haven’t worn it since I used up that bottle a decade ago but I’m not sure how I feel about these ‘fresher & younger’ shenans. Is everything marketed to the 17-22 crowd these days?
Me too! Maybe!
I can’t remember my first real perfume, but I distinctly remember my mom wearing Magie Noir and giving me the little pink Tresor minis that came as a gift with purchase. I totally liked it too – I associate the scent with the ’92 election and the optimism of the early 90s.
Maybe that optimism has a hold of me, but the thought of Dominique Ropion doing something with rose, iris, nectarine and cedar has me pretty excited right now.
Dominique Ropion had my attention too, although the fruits give me pause.
Yes, mostly!
I didn’t ever like Tresor so this one probably won’t be straight to my heart. However, I find this bottle at least ten times better than the original.
I like this one, but like the original too.
Was never a Tresor girl, but will sniff both. I have to say that when I hear ‘younger and fresher’ it makes me feel older and staler.
LOL…I mostly prefer older, staler perfumes!
I remember my mother having a big bottle of Fidji, and later, lots of those cool light blue bottles of Loulou. Recently I have gotten her using Ma Griffe.
YAY!!! Fedex just brought my birthday present!!!!! sooooo exciting….. unfortunately I only get to stare at box….birthday not til APRIL!
sweet. what did you get? my birthday is 11 days away. i keep checking the mail every day…wistful, waiting, wanting…
Bois des Iles extrait……SQUEEEEEEEEE!!!
do you have something special coming for your birthday? 11 days is cutting it pretty close! Although 3 months is going to be a long time of me staring at the CEO’s secret perfume hiding place….not so secret actually….but Bois des Iles parfum is supposedly not going to be in boutiques in the US anymore 🙁 So I figured I had better get it now.
Wow that sounds fabulous. Are the boutiques still carrying the extrait? I don’t live anywhere near a boutique and neither my Neiman’s or Saks has anything but the standard Chanel. Not even the LEs! Hmmm, well I’ve been treating myself all month to various splits and stuff. February being a short month gives me an excuse to celebrate all month long LOL. But I’m hoping my sweet, but terribly busy and stressed, perfumisto partner is going to surprise me with one (maybe two? I mean my birthday being V-Day and all a girl can dream that she will get one for each…right?) items from my FB wishlist. He did ask for an updated version a couple of weeks ago…
I have been hearing that Bois des Iles extrait will be exclusive in distribution to Europe ….and when I called to the large boutiques…I was told that it is no longer available in the States. BUT I got hold of a lovely young lady named Stacy at the Chanel Boutique in NYC who told me they had a couple bottles left !!! woooohooo! I ordered one immediately (then let the CEO know what he’s getting me for my b-day) And now it goes into hiding for 3 months…
I think it’s a very good sign that your perfumisto partner requested the updated list—-I think a few decants spread over the important days in the month sounds quite romantic! I’m crossing my fingers that you get something really good that you’ve been wanting! 🙂
While I would probably recognize the 90s Tresor if I smelled it, I don’t remember what the notes were; how do they compare with Tresor in Love? I’m more worried at the “younger and fresher” intention than the actual fruity notes in this one.
This sounds much fruitier, but almost all the flankers have been fruitier. Original Tresor was a floriental w/ rose, muguet, apricot blossom, peach, heliotrope, iris, lilac, amber, musk, vanilla and sandal.
And it was stunning. The recent reformulation is a grim, unpleasant thing, but the original–I can still remember it vividly–was classic Grojsman, a soft floral bouquet dominated by rose and peach, wrapped in a warm blanket. So beautiful.
I heard the new one was not so hot. Shame.
It is terrible. I really liked the original. It’s so sad…
I think the issue with fresher, and younger is that there aren’t alternatives. I think in general, to be a mature, sexy woman who isn’t ready to lay down and die is a difficult thing in this era. Marketers of clothing, perfume, and the like force us to choose between frumpy and old before our time, or teenybopper bubblegum fluff. I am soon to be 29 and I don’t feel there is a fashion niche for me anywhere. I create my own style, dammit.
(steps off the soapbox)
I know it seems that way — that everything is fresh & young — but really, there are tons of not fresh/not young scents coming out. You just might not run into them as easily. And even Lancome’s last big scent, Magnifique, was neither fresh nor young.
wait to get to 39 and then you shall see how you cannot find anything but either to girlish or too oldish 🙂
I haven’t been moved by the Lancomes I’ve tried thus far save for Cuir de Lancome and the Voyage collection edition of Tropiques. Granted there’s many more I haven’t tried, but the newest Tresor I smelled left me less than impressed. This does sound pretty though. And despite our local Macy’s having a truly woeful selection of perfumes, they usually have a few Lancomes on hand. They’ll likely get this one as well, so I’d check it out if I happen upon it.
As for finding a fashion or style that suits me, I really just wear what I like, and since that’s lots of black, it never really goes out of style. And I was never the teeny bopper sort, even when I was a teen in the 90’s. Of course, there wasn’t much of that teeny bopper stuff until the late 90’s and the attack of Britney Spears/Backstreet Boys etc., and by then I was in college and book and grocery funds took priority over clothes. 🙂
It is not my favorite perfume house. I did like Magnifique more than anything else they’ve done lately.
Magnifique wasn’t *awful* – I think if they’d had better materials, it would have been a really nice saffron-rose-woods. As it was, I got this burning sensation in the back of my throat from sniffing it… niche is spoiling me.
It is a shame that they have to spend so much on the advertising that there isn’t much left for the juice.
I can probably pass on this – I don’t like the original Tresor at all, although I don’t hate it with the passion I reserve for Poeme.
🙂
Something about the bottle reminds me of Flowerbomb.
Maybe the flower around the next…the positioning is sort of similar.
Ok… I just was saying how the Blv II Bvlgari Flanker was something i was interested in, but this is just Blasphemy! DEATH TO FLANKERS!
Perfume Houses, Turn to Sajak and Buy a Clue, OK? this Utterly ridiculous raping of scents by “REFORMULATING” them into something a shadow of their former brilliance is no only annoying it is maddening to the Nth degree… How many Umpteen Flankers shall we have to suffer through? URRGH!!!!!!!! 🙁
Many more, I’m afraid.
Well, it seems we are getting a lot of “6 months after the announcement” arrivals here in BA…
I tried this yesterday (on paper as most of the female frags).
I must say that the original 1992 Tresor was too overpowering to my taste, and that this is (drumroll please…)
Better!!!! 🙂 It is not so “young and fresh” as they lead you to believe.
It is, IMHO emminently more wereable. And the drydown (at least on paper) is every bit as classy as the original, albeit 1/2 the power.
The nectarine and peach are the most noticeable for me, I can hardly smell the pear after the first notes.
Very very giftable… Me likes a lot (ad I agree that lancome is not at all among my favorite houses when it comes to perfume)
Robin, if you remotely like the original, give this a try when you walk down the lancome aisle at the mall 😉
I did try it but like you only on paper so far…must try to get a sample.
Late to the party of course but I tried this today and it smelled like a classier version of the Malibu Musk (in the aerosol can) I lavishly sprayed on myself in sixth grade. It’s pretty fruity and wearable though I get to save my Confederate dollars, this is not up my alley at all.