Irié has launched the Mythologies Box of Smells:
Irié Mythologies is a surprising and innovative concept! This is a box of smells where it’s not about wearing perfume but smelling 7 fragrances imprisoned on a hundred smelling strips, all linked to mythology: Oedipus, Uranus, Hemera, Hephaistos, Zephyrus, Mneme, Duchamp. 7 fragrances to smell, to exchange, to hide in a pocket or a purse...
The Irié Mythologies Box of Smells is available now at Colette in Paris, and is $99 including VAT. (via colette)
$99 for tester strips. I’m not sure I can even muster up any righteous indignation here, I’m so amazed.
It is sort of amazing. I mean, it’s interesting conceptually, but in terms of an actual consumer product for $100, it’s absurd.
I’d be curious to know if this is the only way the scents will be sold – I mean, if they weren’t and the actual bottles are going to be forthcoming, it is rather jaw-droppingly ballsy. Unless they’re going to not allow testers in stores or something like that. I’m waiting for some company to do a reverse JAR – they will list the notes for you but not allow you to smell or test the scent before buying ;-D
I am finding it ballsy either way…and love the idea of the reverse-JAR — hysterical!
bonjour
no we are not going to make bottles of the fragrances after !
we are a very small company in France and we just tried to make something new, fresh , and even funny in the perfume world which is so often so serious !
too bad you cannot read the textr we made to explain the story !
thank you anyway
Laurent Laclos from MYTHOLOGIES in Paris
bonjour
so sorry about the price of 99$ ! as you know the EURO is so strong right now ! but I must say that even in France 66€ is expensive too ! and we don’t make any profit on it !
the retailer has to make one at least !
best regards
Laurent Laclos from MYTHOLOGIES in Paris
Hmmm… Is this supposed to be like the kits one can purchase composed of different notes depending on classification?
No, I don’t think so.
Unbelievable. Seven scents at a dollar a pop. And do they even keep all of the strips separate, in plastic or something? After a week in that little box, they’re all going to smell the same, anyway.
Beats me…haven’t seen info on this anywhere but Colette. Beautyhabit carries the Irie personal fragrances, so maybe they’ll get this as well?
bonjour
no we did it quite properly ! the smells are quite good quality !
I cannot say they are good ! because I produce them !
but believe me the smells are not mix ! you can keep them for years still they are not opened !
best regards
LAurent LAclos
I hadn’t had my morning cup yet so thought I must be getting the concept wrong. You can get seven test strips from an issue of Vogue for under $10. This would be funny if it wasn’t an actual product. Sounds like something The Onion would create.
It really does!
Oh, but you get *100* test strips! Only $1 ea. Of course, 7 doesn’t divide evenly into 100…I wonder where the 2 extra strips come in? How utterly ridiculous…and yet, I’m sure someone will buy it.
Oh, no doubt someone will.
It’s a completely ridiculous concept – but dang it, I wish that I’d thought of it. I’m always saying that I wish I could think of the next pet rock – but I can never fathom anyone actually buying something that ridiculous.
Seriously doubt this will rival the pet rock for a brilliant money-making scheme though!
Definitely an “the emperor has no clothes” type of thing. They must have thought no one would cry foul. Sure someone will buy it, though.
I’m quite sure.
The concept is interesting – I wouldn’t mind spraying some strips with my favorite scents and leaving them in my books or handbags – but I can’t imagine spending $100 on this.
Cotton balls would work, too. $1 a bag at the dollar store.
Here you go:
http://www.snowdriftfarm.com/blotting.html
Duh! This is even dumber than the ‘odorous’ mattress.
LOL…but cheaper! That makes this look like a bargain. On the other hand, you can sleep on the mattress. Don’t see what you’re going to do with this except toss it in the trash in 5 months when the strips no longer smell like anything.
I KNOW! It really is a goofy idea.
I sure as hell hope the scent of “Duchamp” doesn’t evoke his piece “Fountain”!!!
“All linked to mythology”? Is there a Duchamp I’m not thinking of that’s linked to mythology?
I don’t know…but join you in hoping it isn’t the scent of “Fountain”.
no it doesn’t :
sorry you cannot smell in the states right now ! and even may be later !
who will import such a box ??
Laurent Laclos
conceptor and producer of MYTHOLOGIES !!
how about 100 coffee beans (7 type) for 100 $?
good to learn best practices….
LOL! Excellent.
Hey, I’ve got a bunch of random scent blotters at the bottom of my handbag that promise a truly mysterious olfactory journey, and I’ll sell ’em to you for $10 — a real bargain!
HA! Hey – I bet we could all scrounge up a bunch of those to sell!
LOL! Perfect.
Yeah, well. I’ve heard there’s a buyer for everything, but maybe not. Anyway, since when is it not about wearing perfume?
Since everything became a hypoallergenic, “fragrance-free” zone.
I hate those. My yarn shop only has three other employees and none of them wear fragrance. I’m very careful with my work scents so as not to offend anyone, customers or co-workers, so we won’t become a fragrance-free zone.
I’m guessing that if Colette sells something, it’s automatically so terribly hip that it will sell.
Are these just paper strips? I really don’t get this at all. Can you rub them on your wrist and wear the fragrance? Are they super-strong and simply carrying one in your pocket will be like actually wearing the fragrance? Or do you have to pull them out and hold them up to your nose to get a whiff? Who would do that? Well, I guess I can imagine some sort of aromatherapy thing that would have different scents for stress, energy, calming, etc. Hmm, now that I think about it, perhaps I’ll make my own strips and put them in a cute box and see if I can sell them as an aromatherapy first-aid kit for $100.
Yep, just strips.
I’m surprised nobody’s commented on smelling Uranus…
We were waiting for you
I made a box like this at Macy’s over the weekend. I think I may have frightened the sales staff. My mom tells me that behind my back they were mouthing, “Don’t help HER!” Oh, and my little collection was free!
LOL!!
OK heres the thing…inside those strips, HAS to be little vials of the juice…I mean if they r charging that amount..my brain cannot imagine anything else!!! yay, we have dreams!!!
Dream on
I love the connection to a pet rock…seems like a very appropriate comparison. At first I thought the kit would be like the osMoz kits, but in actuallilty there is very little to compare. If you haven’t checked them out you should….they are true olfactive experiences that educate on fragrance and how to smell. They are awesome.
Check them out at http://www.osmoz.com/Smell
Yes, those Osmoz kits are really nice.
Awesome! … and just added to my growing “must buy” list : )
Hi every one
I’m the conceptor of this crazy box !
1st thing it’s too bad you cannot smell the fragrances
2 wze are a very small company and don’t think to produce bottles of these perfumes !
3 Cherry on the cake (this is a french expression Idon’t know if you use it in english)
one of the “smell” will make you more disapointed ! MNEME
is discribed in french as “breathe Imagine breath out ” it means no smell on the scented blotters !
Do some one has heard about Duchamp ?
and so sorry to ask 66euros for this box ! 66 euros because of your road 66 and because when in the perfume field you produce little quantity you do have to pay more !
and last sorry for my broken english ! you how french are !!!!
Thanks very much for the clarification!
Nobody is talking about the scent… from a point of view of this large audience a “Duchamp” piece of art would cost at least only the price of the raw material…read between the blotters. It is supposed to be an olfactory experience that should open our minds. It is an artistic exchange to be shared and enjoyed.
No, nobody is talking about the scent: none of us has smelled it. If you’re implying that that means we shouldn’t discuss the project at all, well, that isn’t how it works here, and obviously many people have opinions on the concept and the price.
Oh sorry I thought I was on now smell this blog about perfume…Apologise!
Ha.