Posted by Robin on 23 September 2009 28 Comments
Amanda Lear for Revillon Detchema, 1967.
I like it– much more subtly seductive than the current run of perfume ads! Is anyone familiar with the scent? Does the commercial represent its mood?
Yes, I’ve smelled it…a soft aldehydic floral, kind of soapy. I think someone once described it as “Chanel No. 5 with the musty bits taken out”. They relaunched it in the 90s so there’s probably some still floating around — and for that matter, for all I know somebody is still making it.
Don’t know if the ad fits the scent, but it sure does fit the late 60s!
I have a bottle of the vintage parfum in a beautiful velvet covered presentation box. It is a soft, aldehydic fragrance, a bit soapy as you described and oh so elegant in the parfum. I also have the 90s edp, which is very nicely done, but I gave away my bottle of the pdt, which had a bit of harshness.
I believe Detchema is usually associated with Mia Farrow in Rosemary’s Baby, isn’t it?
I’d forgotten that, but yes!
I’ve always wanted a bottle (and I LOVE the old bottle in the ad!) just because of the Rosemary’s Baby reference. My favorite movie!
Okay, I had to do it– I just bought a mini of the parfum on *bay. I like aldehydes, and the style of the era in general, so we’ll see how well I like Detchema.
Hope you’ll like it!
What – after all that journey through the maze, she doesn’t even sniff the perfume? Just lifts the cap off a few times and puts it back? Did people back then have to be educated in perfume-cap removal?
Yeah, isn’t that odd? Just letting some of it into the air, LOL…
It’s definitely a clever ad, but who is Amanda Lear?
Click on the link in the post, it’ll take you to her page on Wikipedia.
Wow, a Renaissance woman! I never heard of her, and I grew up in the 60s.
That was fun! I had never heard of this fragrance. I too wondered why she didn’t sniff the perfume, though, after all that trouble!
And I also want to know what that is on her coat…it almost looks like a name tag or something.
Oh, that *was* fun. Makes me want to be Mrs. Peel all over again…I can go help The Prisoner…but smell good.
If I remember to actually use the perfume, and not just smell it, that is.
For the Americans who don’t know what you’re talking about:
Loved Emma Peel…I definitely would have worn any fragrance Diana Rigg was touting.
Aw, thanks for the links! So nice of you to say “Americans” who wouldn’t know what I was talking about, as opposed to “anyone under age xx” who wouldn’t know…
HA…I wish BBC America would show the original series again…I think they used to but that was when I didn’t get the channel. I’ve never seen them!
Thankfully, I knew both of these references and I’m really young. I probably wasn’t even an idea when Mrs. Peel was donning those brilliant bodysuits. I did get a definite Mrs. Peel connection but I posted thinking it might be a lost reference. xP
I loved the very 60’s advertising, Amanda Lear, her costume, the music etc. I was a little disappointed that she only sniffed the perfume from that jumbo bottle; but hey, that was the late 60’s anyway – a favourite era of mine, next to the 70’s!
Amanda Lear has certainly been quite an icon of the decades and had certainly dated some very iconic men as well. I have a collection of her CDs and music videos. She ‘s the Queen in her wonderful disco track ‘Chinatown’ – see http://www.youtube.com/watch?v=pxEOFeNzIlM
She’s very attractive; considering that she was originally a Hong Kong-Eurasian boy way, way back then! Goes to show how a little glamour and style attitude can make anyone look a stunning glamourpuss!
Thanks for the link!
It makes me nostalgic for those simpler days when perfume came in splash on bottles. Despite the possibility of contamination from contact with skin, I still prefer it. A better way of controlling how much you can apply. I like to apply with a very light hand and I’m becoming a convert to the Lauder ‘walk through a cloud’ method. Though I do weep for the droplets of lovely Mitsouko that end up on the carpet.
I used to prefer splash too, but I find they don’t have as long a shelf life so now that I keep too much perfume, I’d rather have spray!
Wow, this was clever, a little sexy, and retro-cool. Reminds me a little of that No. 5 commercial in the 90’s…:
I like that one too!
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