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Alfred Sung Always ~ new perfume

Posted by Robin on 25 March 2009 27 Comments

Alfred Sung Always PerfumeAlfred Sung will launch Always, a new "wedding-oriented" sparkling floral fragrance for women inspired by Grace Kelly, next month.

Always was developed by perfumer Clement Gavarry; the notes include water lily, kumquat, neroli, pink peony, honeysuckle, orris absolute, sandalwood, patchouli and ambrette seeds.

Alfred Sung Always will be available in 50 and 100 ml Eau de Parfum, and in a 7 ml roller ball and matching body products. (via wwd)

Filed Under: new fragrances
Tagged With: alfred sung, clement gavarry, floral, grace kelly, wedding

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27 Comments

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  1. Katich says:
    25 March 2009 at 9:44 am

    Ehh…I don’t think I’ll be needing any kumquat when I get married. That’s just me though.

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    • Robin says:
      25 March 2009 at 10:18 am

      You guys are tough on the kumquat today 🙂

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      • Katich says:
        25 March 2009 at 1:01 pm

        Hahah I have no hate for the kumquat, I actually like it quite a bit…
        I just would rather not be associated with something orange and bumpy when I walk down the aisle. Call me old-fashioned. 😉

        P.S. I’m currently waiting on my mini bottle of Kenzoair. Hopefully it will bring warm weather and sun with it…

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        • Robin says:
          25 March 2009 at 1:26 pm

          Ah, hope you will love the Kenzo Air! Recently tried the Kenzo Air Intense, did NOT like it!

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          • Katich says:
            25 March 2009 at 2:30 pm

            Haha yes the list of notes on that one made me apprehensive. I think I’ll take kumquats over that much cumin any day!

          • Joe says:
            25 March 2009 at 5:18 pm

            Ooh, R, I had been a bit curious about the KenzoAir Intense — where did you snag your sample? A perfume angel? It seems hard to find, so just as well that it’s not wonderful (or at least not to you).

          • Robin says:
            25 March 2009 at 6:24 pm

            Joe, Kevin bought a small bottle unsniffed (it’s pretty darned cheap) and sent me a sample. Too much cumin for me!

  2. flittersniffer says:
    25 March 2009 at 9:51 am

    I am sure kumquat hadn’t been invented when Grace got married (in Fleurissimo)…

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    • Robin says:
      25 March 2009 at 10:18 am

      LOL…it certainly wasn’t in perfume!

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  3. lovethescents says:
    25 March 2009 at 10:05 am

    Doesn’t sound very original, and the ‘kumquat’ is an effective-sounding marketing strategy…citrus is so much less exotic sounding. I will sniff this once available.

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    • Robin says:
      25 March 2009 at 10:17 am

      I left something out…it will not go into widespread US distribution until the fall, although it will be on elizabetharden.com next month.

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    • Daisy says:
      25 March 2009 at 12:19 pm

      Somehow kumquat doesn’t sound very appealing to me….sounds squishy. However, citrusy sounds very good to me today!
      I’m currently wearing PdN’s Cedrat Intense and LOVING it !!!
      Sparkly and upbeat! and that is so needed today with out gray, gloomy, rainy, wet, cold….did I metion gloomy (?) weather.
      In fact, I may go give myself an extra spritz or two of the Cedrat Intense….maybe the sun will emerge….sometime before JUNE!!

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      • Daisy says:
        25 March 2009 at 12:21 pm

        that would be “our” gray gloomy weather….see? no preview button and you all are at the mercy of my bad bad bad typing skills!

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        • Robin says:
          25 March 2009 at 1:27 pm

          Sorry…we might be able to find a way to preview and/or edit…when I get around to it, LOL…

          Trying hard to think if I’ve ever smelled kumquat in perfume — don’t know if I’d like it or not.

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          • Daisy says:
            25 March 2009 at 2:29 pm

            Not to worry about the preview button. shhhh….but I never used it anyhow….but now I can blame my bad typing on NOT having it….so shhhh….can’t you see how this is better for my self esteem?

  4. monkeytoe says:
    25 March 2009 at 1:11 pm

    For me they can double the kumquat and subtract the water lily, but then I am no Grace Kelly.

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    • Robin says:
      25 March 2009 at 1:28 pm

      LOL…I’m not much of a Grace Kelly either. If I want to feel like Grace Kelly, I wear Ormonde Jayne Frangipani.

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  5. AugustAmber says:
    25 March 2009 at 2:28 pm

    I actually think Kumquats sound kind of delicious. Tangy and sweet.

    Not to be too off-topic, but from what I’ve read Grace Kelly herself was no Grace Kelly.

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    • lilydale aka Natalie says:
      25 March 2009 at 4:02 pm

      I’ve read the same, but man oh man, she sure looked the part, didn’t she?

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      • AugustAmber says:
        25 March 2009 at 7:42 pm

        Most definitely.

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    • Robin says:
      25 March 2009 at 4:12 pm

      It would be really a drag to have to be “Grace Kelly” all the time, I’d imagine.

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  6. asuperlongusername says:
    25 March 2009 at 3:44 pm

    What a pretty bottle. =o

    Personally think sparkling is for prom, not weddings.

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    • Robin says:
      25 March 2009 at 4:14 pm

      Depends on how you interpret “sparkling”, I guess! I think of Ormonde Jayne as “sparkling” and it would be a perfect wedding scent. Actual glitter might be more prom-ish.

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  7. SmokeyToes says:
    25 March 2009 at 4:15 pm

    This sounds like a really clean kind of powdery scent, probably clean patchouli to boot. I would be interested in what the bottle looks like in person though. Very nice lines.

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    • Robin says:
      25 March 2009 at 4:31 pm

      I’d like to see that bottle in person too…it isn’t an expensive scent, so might be one of those that looks better in pictures.

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  8. thenoseknows says:
    27 March 2009 at 11:40 pm

    Sounds Quite Fabulous! Am a big fan of Alfred Sung Fragrances (the Eponymous Fragrance is Incredibly Old-School Beautiful and a rare Fragrance to find, Encore, Is LUMINOUS! one of the best fragrances i have ever smelled!) and this Bottle looks absolutely Stunning. So clean and Simple and Pure, yet Expensive and Elegant! The notes don’t sound as SPARKLING as they may want it to be… Ambrette, Neroli, Orris Absolute? Sparkling is not what comes to mind when i hear those notes! But Love them all the same and Love Love Love Water Lily and Peony! Will be waiting for a Sniff!

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    • Robin says:
      28 March 2009 at 10:40 am

      I liked one of the AS scents (the earlier ones are now all discontinued, I think) but can’t remember which. It was Shi or Sha — the one that smelled like lilac.

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