Stetson will launch Stetson All American, a new fragrance for men fronted by Tom Brady, this coming March. Stetson hopes All American will attract younger men to the brand.
The woody aromatic scent was developed by perfumer Harry Fremont, and features notes of cedar leaf, guava, ginger, black suede, sage, nutmeg, fern water, amber wood, vetiver, patchouli and musk.
Stetson All American will be available in 15, 30 and 50 ml Cologne Spray. (via wwd)
Other recent launches from Stetson: Stetson Rich Suede.