Penhaligon's has launched Elixir, a new fragrance inspired by the brand's first scent, Hammam Bouquet. Hammam Bouquet was introduced 1872 in honor of the Turkish baths next door to the original Penhaligon's barber shop on Jermyn Street in London; Elixir share's Hammam Bouquet's woody oriental character and central rose note:
Opening with eucalyptus and the harmonising hot spices of cardamom, cinnamon and mace, the senses are massaged with the dark magic of Turkish rose and jasmine, sharpened with a twist of orange. Heat and smoke rise and the incense and woods mingle with the earthy rub of resins and spices. A touch of vanilla and the soft persistent roundness of hypnotic Tonka bean complete the atmospheric dry-down.
The notes include eucalyptus steam, cardamom, orange blossom, cedar, Turkish rose, jasmine, cinnamon, mace, rosewood, benzoin, tonka bean, vanilla, incense, red sandalwood and guaicum wood.
Penhaligon's Elixir is available in 50 and 100 ml Eau de Toilette. Look for matching grooming products to launch later this year. (via penhaligons.co.uk, additional information via cosmeticsinternational, wwd)
Another update: see a review of Penhaligon's Elixir.