Boadicea the Victorious is a new British niche brand which launched last week at London Fashion Week. The line, developed by hair stylist & creative director Michael Boadi, includes three ranges: a bespoke range, a "private collection" range comprising 33 perfumes available by private consultation, and the ready-to-wear Victorious collection.
Britain has produced many great leaders throughout time, but few have been as noble and strong as Queen Boadicea. Now, with the creation of the luxury brand bearing her name, the iconic legend has been revived. Boadicea's bravery, passion and unfailing drive are the very principles that propel the company.
Every Boadicea the Victorious product trumpets loudly it's British heritage and luxurious credentials. Traditional craftsmanship and skill have created a fragrance and lifestyle range that is unique, innovative and a truly noble. Boadicea is back, and her legacy is unutterably divine.
The fragrances in the Victorious collection include:
Majestic ~ "The delightful naivete of honeysuckle is at the core of this scent. Coupled with the chlorophyll freshness of the flowers stem, an almost grassy smell as well as wild narcissus, jasmine and the lightest touch of lemon grass. Transparent, flirtatious and young at heart."
Explorer ~ "As bright and sharp as freshly squeezed juice - Explorer is an enervating citrus scent containing acidic aromas of Sicilian lemon ripened under the Mediterranean sun. Subtle notes of citron and cypress lend it a full bodied, succulent potency."
Seductive ~ "A rare and original perfume whose colour evokes the mysterious amber of strong alcohols and the smoky teas of the Orient. Sweet Paraguay petit grain and green Maté absolute define its persona, buttressed by the provocative sensuality of leather and musk and gilded with a touch of iris root. It is sensual, carnal, and of the night."
Pure ~ "The mutable colours and scents of a glowing Tuscan sunset. This perfume opens with twinkling and bright citrus notes: bergamot, Sicilian lemon, green and acidic tangerine. Its middle notes then become warmer with touches of Mediterranean cypress, basil leaves, Egyptian cumin, and juniper berry. The base is sensual and oriental: ylang-ylang with sandalwood, amber, patchouli, and vanilla."
Exotic ~ "A swoon of a fragrance that's distinguished by a thick, sensuous and musky blend of black truffle and ylang ylang. These tropical blooms give way to fresh bergamot and a hint of blackcurrant, and are anchored with patchouli, vetiver, vanilla tears and sandalwood."
Delicate ~ "A delightfully old fashioned quintessentially British scent that's destined to be a cult classic. This, the pure distillation of the scent of bluebell woods is utterly beguiling and unique. A bouquet of blooms mingle at the heart of it – the earthy sweetness of hyacinths plus rose, lily and jasmine. Then flowers give way to spicy clove and cinnamon and the unique textural base note of bittersweet galbanum. Tremendously reminiscent of wet earth, moss and rain."
Romantic ~ "An evocative fragrance for the hopeless romantic and an original combination of notes never captured together before. Seductive blossoming gardenias melt into the invigorating smell of an orange grove after spring rain and gentle vanilla. A blend of fruits and of florals with a sweetness that lingers."
Energizer ~ "Sparkling, effervescent and alive with zestiness, Energizer is a refreshing citrus scent containing acidic aromas of Sicilian lemon and grapefruit ripened under the Mediterranean sun. Subtle notes of citron and cypress underscore the fruits – an enticing spritz that will lift you away."
Complex ~ "White flowers plucked from the cottage garden and carried on the breeze: a delectable perfumed posy of lily, honeysuckle and hyacinth infused with white amber, musk and myrrh. As flirtatious, light and capricious as perfume can be."
Inspiring ~ "A rapturously romantic and feminine conflation of gardenia blossoms and tuberose. The latter being one of the most prized floral ingredients in the world. This is a truly contemporary floral: as voluptuous and sensual as human flesh itself."
I will update with sizes and concentrations when I can find them. In the meantime, some of the fragrances are available for pre-order at Cult Beauty in the UK, or you can read more about the brand at their website. (via press release)