The new boutique called Georgia is located on a slightly gritty block of Houston Street, where the graffitied and security-gated facades of other local businesses stand as reminders of the neighborhood’s industrial past. Georgia’s interior has preserved some authentically distressed surfaces, but the goods for sale are far from grungy. In the front area of the shop, long shelves display scented bath and body products and a few fragrances, accompanied by an impressive variety of sisal cloths, sea sponges, and other bath-time indulgences. Baskets and smaller shelves hold good-smelling necessities like Smith’s Rosebud Salve and Herban Essentials essential oil towelettes.

The rear section of the boutique is dedicated to an in-store salon and a wall of haircare products. The selection includes smaller, independent lines (such as Jane Carter Solution and Aubrey Organics) as well as luxurious imports (Phyto and Davines). Behind the cash register, another wall holds a collection of photos ranging from snapshots of the owners’ family and friends to vintage fashion shots, classic nude studies, and a large image of Billie Holiday. It’s a collage that feels eclectic and personal, just like Georgia’s array of merchandise.

Brands: Côté Bastide, John Masters, J. R. Watkins Apothecary, Light Organic, La Compagnie de Provence (Savon de Marseille), Tocca.

Not to be missed: Georgia’s own line of hairbrushes and satin pillowcases.

Details: Georgia, 89A East Houston Street (between Elizabeth and Bowery), New York NY 10012; 646-827-2428; website.

Nearby: Le Labo (233 Elizabeth St.), Lafco New York (285 Lafayette St.), Red Flower (13 Prince St.), Whole Body at Whole Foods (95 East Houston St. at the Bowery).

— Report filed by Jessica, images courtesy of Georgia.