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A mutually beneficial arrangement

Posted by Robin on 21 August 2008 6 Comments

Since 2001 commercial use of the word Alhambra has been restricted to protect the reputation of the UNESCO World Heritage site.


The Patrono de la Alhambra y el Generalife, trustees of the monument, have approached the fashion house for an explanation and could seek legal action if no "mutually beneficial" arrangement is forthcoming.

— The Giorgio Armani brand apparently did not get permission to use the name Alhambra in their new Oranger Alhambra fragrance. Read more at the Telegraph.

Filed Under: perfume in the news
Tagged With: armani, lawsuit

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6 Comments

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  1. Anonymous says:
    21 August 2008 at 11:16 am

    That's interesting. While I think the Alhambra is one of those places one MUST see in one's lifetime (really), the idea of oranges and a scent called “Oranger” more strongly evokes for me the mosque/cathedral in Córdoba, which has a huge inner courtyard filled with neat rows of beautiful orange trees. Ah, the memory. Maybe they just should have called it “Oranger Andalus”

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  2. Anonymous says:
    21 August 2008 at 1:44 pm

    Or maybe they should have checked the trademark status…I'm always shocked at how many companies don't check the legal status of the name before they use it!

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  3. Anonymous says:
    23 August 2008 at 3:49 am

    Although it's a site that's hundreds of years old — I can't think of a good comparison right now but I'd never imagine that it's a protected name. There's also a medium-sized city in California called Alhambra, and I can guarantee that there are all kinds of “Alhambra” liquor stores, car washes, delis, mini-malls and nail salons emblazoned with that name! The more I think about it, this seems silly!

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  4. Anonymous says:
    23 August 2008 at 1:20 pm

    Does this mean we should all rush out and go buy a bottle quick? Cos if no arrangement can be reached and the fragrance ends up getting pulled (or at least, relabelled) this first batch will all be “limited edition No. 1s”. ;) :p

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  5. Anonymous says:
    23 August 2008 at 6:58 pm

    Have to agree — it is REALLY silly. Still, it's been trademarked since 2001 and you wouldn't think that info was hard to come by.

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  6. Anonymous says:
    23 August 2008 at 6:59 pm

    LOL — perhaps! But guessing they'll come to a settlement.

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