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A closely-guarded family business

Posted by Robin on 29 July 2008 Leave a Comment

Attar manufacturing is a closely-guarded family business, and queries about the business are regarded as an intrusion into a private act, drawing hostile glares. Turning up its nose at technology—the perfume industry here is distinctly uncomfortable with even the slightest touch of modernisation—the industry still uses the age-old, slow, laborious and labour-intensive process where the sandalwood oil extraction itself takes a week. The process of making attar is still the same as followed centuries ago—degh bhapka. The flower-water mixture is heated on brick ovens using wood charcoal.

— From Fleeting Fragrance, a fascinating article in Business Today about attar production in India.

Filed Under: perfume in the news
Tagged With: india

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