It’s cheap to make, so accountants love it. It’s easy, so creatives love it. Kenzo’s Pour Homme, loaded with methylbenzodioxepinone to add a fake sea-breeze smell, is permanently atop the bestseller list in France, grinding out cash. Yves Saint Laurent’s Homme is found at Bloomingdale’s on Lexington, Creed’s Acier Aluminium is found at Bergdorf’s on Fifth, and Derek Jeter Driven is found at Walgreen’s everywhere. They all smell exactly the same.