"We started from a men's fragrance and made it feminine. We didn't start off by saying let's do woman's fragrance," said Dean Caten.
"It's not that girly that we can't wear it, I like doing fragrances that are a bit more unisex. Both of our scents are complementary and timeless," Dan Caten added.
The woody floral scent was developed by perfumer Daphne Bugey. The notes feature three accords: light (lemon, jasmine, neroli), sap (violet, heliotrope and musk) and wood (cedar, vetiver and vegetable amber).
Look for Dsquared2 She Wood this September, when He Wood will also officially launch in the US. She Wood will be in 30, 50 and 100 ml Eau de Parfum and in matching body products. (via wwd) Update: see a review of Dsquared2 She Wood.