Its scent is reminiscent of a just-picked apple and a rose in its prime. But to the Japanese company Takasago that manufactures this synthetic material, it smells even sweeter.
Last year, that chemical concoction, whose trade name is Thesaron, became an essential ingredient in a new perfume, Silver Shadow Altitude, released by Davidoff, a brand owned by Coty. Playing a role in one of the most successful international fragrance brands...means the "molecule," as the industry refers to any such chemical, is highly profitable for Takasago.
— Read more in Ahhh, the Seductive Fragrance of Molecules Under Patent, by Chandler Burr in the New York Times. Thanks to Ruth for the link!