IT doesn't matter that Britney had a meltdown, or that Kate Moss is caught snorting coke, they get it right when it comes to knowing what women want in a perfume.
Last year there was one celebrity fragrance launch every week, forcing the stars to do battle over the lucrative fragrance market.
— Read more in Why Britney still smells so sweet, in Australia's Herald Sun.
“Curious was white floral, Fantasy was heavy food, sweet gourmands and Believe is a fusion between floral and food,” he said. “It is olfactorily right on trend.”
That pretty much sums it up for me. Expect the expected.
Yep!