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Very sexy, very floral, very unique…

Posted by Robin on 8 January 2008 23 Comments

Another "behind the scenes", this one for the upcoming Chloé Eau de Parfum, which according to Chandler Burr is "a perfume masquerading as a fabric softener".

The music: Downtown by The Peaches.

Filed Under: perfume in the news

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23 Comments

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  1. Anonymous says:
    8 January 2008 at 12:01 pm

    Oh Shoot, Darn, Grrr I have been so looking forward to this one, saw the bottle online and believe it is very strong classic and great and I totally believe in the ability of the house of Chloe to come back with a wonderful fragrance…I had their very first frgc in the eighties… and now this character, this Chandler Blurr…comes with such demeaning destroying critique… how dare he ! ! !

    All I can say is that his own nose is failing him .

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  2. Anonymous says:
    8 January 2008 at 12:15 pm

    And I haven't even smelled it yet…

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  3. Anonymous says:
    8 January 2008 at 12:26 pm

    His nose has failed him! I have smelled this fragrance it is beautiful. It is a pure rose fragrance that dries down to a soft feminine note. It is very sexy.

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  4. Anonymous says:
    8 January 2008 at 12:27 pm

    Did he mean to say that it was a fabric softener masquerading as a perfume? I suppose there is a difference…

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  5. Anonymous says:
    8 January 2008 at 12:46 pm

    Oh boy, I don't even know where to start. The choice of music, the assertion that the Chloe ads use different kinds of women (really? not just 3 or 4 interchangeable young skinny blonds?), the avalanche of trite adjectives…
    Anyway, I wonder whether Chloe (!) Sevigny will really give up her supposed favorite, CdG Red Rose!

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  6. Anonymous says:
    8 January 2008 at 1:01 pm

    M, we shall see! It launches pretty soon, I think.

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  7. Anonymous says:
    8 January 2008 at 1:02 pm

    Glad you like it! It isn't likely that a powdery ambery floral with lychee is going to work for me, but we'll see.

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  8. Anonymous says:
    8 January 2008 at 1:03 pm

    LOL — yes, I got a chuckle out of the different kinds of women, young, old, etc — then the actual models.

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  9. Anonymous says:
    8 January 2008 at 1:04 pm

    It amazes me that anybody on earth would want to be a model. But obviously, many people do, and for me, it was never a choice anyway, LOL…

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  10. Anonymous says:
    8 January 2008 at 1:33 pm

    Perfume that is sexy AND gets rid of static?!?! sign me up! LOL!

    I take Mr. Burr with a great big grain of salt. Fragrance is too subjective to get worked up over what he doesn't like.

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  11. Anonymous says:
    8 January 2008 at 2:06 pm

    That bothered me too! Surprised that got past the editors.

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  12. Anonymous says:
    8 January 2008 at 2:21 pm

    Don't know how much editing they do on the blogs as opposed to the print edition — but obviously somebody missed this one.

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  13. Anonymous says:
    8 January 2008 at 6:13 pm

    It is too subjective to get worked up over what *anyone* else likes, but all the same, I do like hearing what others think — obviously!

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  14. Anonymous says:
    8 January 2008 at 6:45 pm

    I guess I do too, I'm here aren't I? :)

    * got to watch the video now that I'm home, that kind of stuff is so staged and funny – always makes me think of Zoolander.

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  15. Anonymous says:
    8 January 2008 at 6:59 pm

    Hope the juice is more interesting than the vid.

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  16. Anonymous says:
    8 January 2008 at 7:47 pm

    i was struck by the fact that they only featured blondes in the spot. i guess we brunettes need not pay attention to this one. or our redheaded friends…

    i would think burr meant a fabric softener masquerading as a perfume… that's a dis.

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  17. Anonymous says:
    8 January 2008 at 10:05 pm

    Exactly! (on both points)

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  18. Anonymous says:
    8 January 2008 at 10:06 pm

    Yes, you'd think if they were getting 3 models, they'd get some who looked a little different from each other.

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  19. Anonymous says:
    8 January 2008 at 11:00 pm

    Got a brief sniff of it, and I thought it was the usual insipid crap with no distinctive qualities, which means it will probablly be a huge hit.

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  20. Anonymous says:
    8 January 2008 at 11:07 pm

    Yay, can't wait to try it, LOL…

    Seriously, that is about what I figured from the description.

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  21. Anonymous says:
    9 January 2008 at 3:53 am

    The best video for me would be models of very different ages and of course! not all blondines.

    So it's a rose fragrance…hmm…roses become so easily bland and grannylike.

    The bottle looks too strong for a plane and boring scent though.

    Will have to wait and see.

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  22. Anonymous says:
    9 January 2008 at 5:01 am

    I've had this fragrance for a while and alas, it is not very interesting to my nose, more along the fruity floral light young trend. The bottle and colour of juice remind me very much of Miss Dior Cherie, although it's not as sugary sweet in smell. I didn't get the laundry detergent vibe personally as it didn't go soapy on me at all nor smell overly “clean”.
    I found it inoffensive and not a scrubber on me.

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  23. Anonymous says:
    9 January 2008 at 11:44 am

    Thanks. Surprised they didn't do something using more recent trends — “fruity floral light young” isn't exactly the latest thing.

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