When people ask me how I come up with a formula for a new perfume, I’m not sure I know myself. It’s like a wild bird that sings only when nobody’s watching. In a way, perfumery is like other creative processes, such as writing or painting, where you might have a theme or know what colours you’re going to use, but where there’s still that element of magic and it just comes out of you.
The perfume wardrobe may be a sign of sluttishness or connoisseurship: of the duty-free dabbler or the addict who eschews a single fix for multiple mainlining.
— Signature scents are out, perfume wardrobes are in. Columnist Hannah Betts investigates in Scents of self.