The Los Angeles Times plans to run a “scratch and sniff” advertisement in a 32-page section about fall films scheduled for next Sunday. The ad, for a family movie called “Mr. Magorium’s Wonder Emporium,” uses a scented ink meant to evoke the olfactory pleasures of frosted cake.
— Why your daily newspaper might soon be as highly scented as a fashion magazine. Read more in the New York Times.
As a former newspaperwoman who REALLY remembers the scent of printer's ink, the idea of layering THAT over THIS is … nauseating.
It could contend with that Secretions Magnifique stuff.
I hate scent strips even in magazines, so you'll get no argument from me. At least these require action to release the scent (e.g. scratch & sniff).