Vivienne Westwood will launch Let It Rock in August. The fragrance is named for Westwood's first boutique on Kings Road in London. The store was later renamed Sex and was known as the location for Johnny Rotten's audition for the Sex Pistols.
Let it Rock is an oriental which opens with top notes of bergamot and freesia, which lead to a jasmine heart and dry down to a base of amber and patchouli. The juice is housed in a tall, cylindrical glass flacon, topped with Westwood’s signature orb. The red lipstick logo runs down the side of the bottle.
Update: Vivienne Westwood notes the fragrance's inspiration in the early 1970s:
...For me it was the beginning of the age of nostalgia. I was wearing a space princess outfit and wearing patchouli. (image and quote via cosmeticsbusiness)
Update: Let It Rock was developed by perfumer Marie Salamagne, and was also inspired by rock groupies...
...in particular Sable Starr, the girlfriend of Johnny Thunders, lead singer of Seventies punk rock band the New York Dolls. Westwood recounted Starr tricked her friends in order to ensure a meeting with the singer alone.
"Her plan was to get Johnny Thunders and she achieved it," she said, adding Let It Rock's advertising tells the tale of a modern rock groupie.(via Women's Wear Daily)