Two years ago, Sanrio opened a new concept store, Momoberry, described as "...Hello Kitty with a twist - breezy, quirky, stylish, a little older, surprisingly sophisticated and of course very pink." Now they've launched a fragrance. Momoberry was created by Tristan Brando of Monyette Paris,
“Momo” translated from Japanese, means ‘peach’ or ‘pink’, but that does not mean this is a bubble gum, candy-like scent. Momoberry is infused with island florals such as frangipani blossoms, red hibiscus, star jasmine and gardenia then followed by hints of Tahitian vanilla, sandalwood, coconut, and the thinnest veil of musk, topped off with a splash of sun ripened guava. Momoberry is flirty, sexy and yet manages to be somewhat alluring.