The new fragrance...
...marks Chanel's first-ever attempt to appeal to a low- or no-income consumer market, and is part of the fashion world's desire to "give something back" to developing countries that have offered much in the way of photo-shoot locales and labor outsourcing.
You knew it had to be from The Onion, right? Thanks to Cale for the tip!
Update: For those of you who are not familiar with The Onion, it is a satirical newspaper, and the article about Chanel referenced above is a joke. There will not be a new fragrance from Chanel called no. 3.