Aldehyde 44 was created by perfumer Yann Vasnier and is described as a "hard core aldehyde" with a "very edgy / clean white floral result". The notes include tuberose absolute, narcissus absolute, jasmin sambac, musks and woods. (via Le Labo)
The sunscreen company Hampton Sun will launch their first fragrance in March. Privet Bloom will feature notes of lemon verbena, bergamot, white hyacinth petals, sea grass and cucumber. (via Women's Wear Daily)
Update: Privet Bloom was inspired by "the beautiful beaches of Eastern Long Island":
Named after the privet hedges synonymous with the Hamptons, Privet Bloom features the breathtaking aroma of privet hedges in bloom wrapped in a bouquet of delicate muguet, jasmine, linden blossom, gardenia, orangeflower and dune rose on a backdrop of driftwood and sun-warmed musk. The result is a delicate scent that captures the purity and elegance of summers in the Hamptons.
Privet Bloom is available in 50 ml Eau de Toilette or 50 ml Eau de Parfum, and can be purchased online at hamptonsuncare. (via press release from Hampton Sun)