SC Johnson released a Glade product in August directly for tweens, or girls 8 to 12 years old, and teenage girls. Its Scented Oil Light Show plugs into walls and beams bright colors and scents like Berry Burst, Watermelon Rush and Vanilla & Cream. Glade commercials for the Light Show feature a teenage girl in a bathrobe complaining that her mother bought the freshener for her younger brother rather than for her.
— from "Sensing Opportunity in Dormitory Air", an article in The New York Times about air fresheners marketed to young people.
In Japan, meanwhile, luxury toilet paper is de rigueur. Japanese rolls are routinely scented, extra-thick, aloe-moistened, strictly "virgin" (unrecycled), patterned, or—the latest trick—infused with pineapple enzymes to counteract odor.
— Radar Magazine looks at trends in toilet paper in Royal Flush. Who knew? (Thanks to Ruth for the link!)
Dear Robin, I can´t help but comment: The renova Ad has made me tingle in a way totally unsuitable for a wednesday morning at work!!!.
Here in Argentina we have extra soft and double-layered papers, also softly scented and I think I have seen aloe, but just in the most upscale supermarkets only.
Remember that we do have Bidets anyway, unlike the rest of our american neighbours.
There is a TREND? In TOILET PAPER? This totally slays me!
That is a funny ad!! I can't imagine seeing it in the US.
I have seen aloe toilet papers, but if we have high-end scented paper here, it has escaped my notice entirely.
It is pretty funny! I just don't know if this will make an impact in the US, but who knows. I suppose if TP was scented with 10 Corso Como…
Yet another worthy thing to spend money on! LOL!
I'll never forget my “toilet paper and tissues” experience while in Rome a few years ago:
I needed tissues and extra T.P. while staying in a rented apartment and ventured over to a grocery store in the Campo di Fiore market. I perused every aisle looking for T.P. and pocket-packs of tissues and could not find them. Finally, I pleaded my ignorance to the shopclerk, and he pointed me to the back storage room where all the T.P., tissues and other various paper products were hidden. The toilet paper was nothing to write home about, but what I wouldn't give for more of those Scottex tissues. They were fabulous!
OK, I just have to say this: I went to Franklin Covey to get my new planner today, and they had pens with SCENTED INK! Yes! Perhaps this can't top the scented TP but what next?
For 2007, I predict that there will be SCENTED FRUITS, yes, you'll bite into a delicious apple to release a lovely aroma of a fruity floral with undertones of amber and musk. Wait … errr, what's that you say? They already made a “grapple”?
Exactly what we all need, I'm sure
Now I'm dying to know what was so fabulous about the tissues??
But I knew about the pens, and there are even scented pencils
I so want a bidet. If I ever get a chance to own my home and redo the bathroom, there will be a bidet.
What bothers me modst about those Japanese, luxurious, “pure virgin” bog rolls (as you'd would say in the UK) is that no one seems to think twice about what they're doing to the environment with all this junk. Here in Sweden, you cannot find unrecycled paper of any kind!
Somewhat off topic, I know, but it makes me fume!
“Bog rolls”, really? Didn't know that.
Now I'm wondering — not at all sure whether most TP in the US is from recycled paper or not.
I don't think I've ever seen one in the US, anywhere!
Really?! It's all recycled over here, tissues, TR, writing paper, you name it. We have a vast amount of recycling “stations” where you can leave all your old newspapers, magazines, cans, glass bottles etc for recycling. I wouldn't dream of thowing any glass och paper in the trash. The stuff that can't be recycled, we put in seperate containers to go in the compost heap.
Oh, we recycle too — in fact, it is all picked up at the house, just like regular garbage, but in separate containers. I just don't pay much attention to where it all goes. If they are using in TP here as a matter of course, they must be bleaching it.
Sorry for the late reply. Scottex tissues are so fabulous because they are thick and soft, unlike the Kleenex or generic ones that explode as soon as you blow your nose in one. I had a really bad cold when I was in Rome, so I used quite a few and never got a red nose.
Aha, thanks, I was very curious! Yes, Kleenex aren't very thick & soft, are they? Although the aloe / lotion ones are nice when you've got a cold.