Ralph Rocks is the latest fragrance in the Ralph by Ralph Lauren line, which debuted in 2000 with Ralph, followed by Ralph Cool in 2004, and Ralph Hot in 2006. Ralph Rocks was created by perfumer Annie Buzantian, and the notes include passion fruit, kiwi, citrus, freesia, orange blossom, hyacinth, palm leaves, sun-bleached woods, coconut milk, sandalwood and amber.

Like the others in the series, Ralph Rocks is geared towards a young consumer (the tag line is “Rebellious, independent, free spirited. Add it to your playlist today!”). A brand spokesperson explains how the Ralph scents corrolate with your basic teenage-girl personality traits:

The Ralph Rocks fragrance appeals to a more rebellious girl with an attitude, who’s free-spirited, hip and creative. The original Ralph was created for a preppy and confident girl, Cool for a trendy and adventurous girl, and Hot for her flirty and sexy side. (via Women’s Wear Daily, 8/25/06)

From my vantage point (i.e., way, way older than the target audience for Ralph Rocks), it seems mildly ironic to try to capture the rebelliousness and independence of youth with yet another fruity floral…

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