Do gender distinctions matter when it comes to fragrance? Not to everyone:
Today industry insiders recognize that to more and more customers, buying fragrance by gender is a notion as quaint as gaiters.
To embrace those consumers, Jo Malone, and houses like Fresh, Creed and Bond No. 9, are simply sidestepping the issue of sex altogether, letting the customer decide what is appropriate. A few of these brands are claiming their own store real estate, a neutral environment set apart from the men's or women's fragrance counters.
Read more in Scent of a Person in the New York Times.