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New fragrance: Eau d’Italie

Posted by Robin on 9 March 2005 4 Comments

The Sersale family, owners of the Positano hotel Le Sirenuse, wanted to create a fragrance that would evoke the aromas of the Amalfi coast. The result, which was created by Bertrand Duchaufour (the nose behind Comme des Garcons Calamus and the Sherbet series, among others), was Eau d'Italie, which features notes of citrus, magnolia, musk, incense, honey, and blackcurrant. According to the London Independent (3/5), it is...

...glorious: local ingredients such as bergamot, magnolia and cedar circulate around a central accord of sun-baked "clay" and it's this mineral heart which makes Eau D'Italie so pleasantly abstract and fresh. Cleverly, Sersale has also avoided the cliche of tourist-souvenir beauty products. "I didn't want it to be too closely identified with the lemons of Positano," she adds. "That would be too obvious."

The fragrance was released last year in Italy and is currently going into a wider distribution. It is available at Liberty London or through the Sirenuse website. Update: see a review of Eau d'Italie.

Filed Under: new fragrances
Tagged With: bertrand duchaufour, eau ditalie

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4 Comments

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  1. Anonymous says:
    9 March 2005 at 10:17 am

    I think I have never heard of a “clay” note before.

    I bet this is an interesting one!

    Sounds really good to me with it's incense, honey & clay.

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  2. Anonymous says:
    9 March 2005 at 10:25 am

    It does sound interesting. Hope this makes it to the US, if it hasn't already.

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  3. Anonymous says:
    9 March 2005 at 10:28 am

    Oh, this sounds different. It seems I always love Italian fragrances so will have to give this a try.

    Laura

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  4. Anonymous says:
    9 March 2005 at 2:04 pm

    I love the Italians too. Another one for the wishlist!

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